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An Apple Byte : Apple Tests Contingent Pricing To Retain Developers

To keep its App Store appealing to developers after they gain the right to distribute apps through their own channels when the EU’s Digital Markets Act (DMA) comes into force, Apple is introducing a pilot test of “contingent pricing.”

This means that developers can bundle subscriptions for two apps at a discounted price in the Apple App Store. Apple says that developers can offer customers a discounted subscription price as long as they’re actively subscribed to a different subscription. It can also be used for subscriptions from one developer or two different developers.

Apple says it hopes the move will help developers attract and retain subscribers and that developers interested in offering contingent pricing in their app should start planning now and sign up to get notified when more details are available in January.