Tech News : Lidl Expands Into Mobile Plans With App-Only Strategy

Lidl is expanding into mobile phone plans through a new global partnership, using its scale and loyalty app to offer low-cost, flexible connectivity without traditional contracts.

Why Lidl Is Moving Into Mobile

Lidl’s move into telecommunications is built on a strategic partnership with 1GLOBAL, which gives the retailer the technical platform and regulatory framework needed to operate as a Mobile Virtual Network Operator, or MVNO. This means Lidl can offer mobile services without building its own network, instead using existing infrastructure while focusing on pricing, customer access, and digital delivery.

The company is positioning this as a response to a clear customer need for “easily accessible, flexible, and affordable connectivity of the highest quality without long-term contract commitments”. That focus aligns closely with Lidl’s broader retail model, where simplicity, price transparency, and convenience are central to how it competes.

This is not Lidl’s first step into mobile, as it already operates Lidl Connect in several European markets, but the new partnership significantly expands its ambitions, both geographically and technically.

How Lidl’s New Mobile Offering Works

The most notable aspect of Lidl’s approach is how tightly the service is integrated into its existing ecosystem. For example, rather than just launching as a standalone telecom brand, the new plans will be delivered primarily through the Lidl Plus app, which already has tens of millions of users across Europe.

Within that environment, customers will be able to purchase and manage mobile plans digitally, often using eSIM technology, with no need for physical SIM cards or long-term commitments. Lidl describes this as part of a broader effort to make mobile services “simple, digital, and affordable” for a mass audience.

Julian Beer, Executive Vice President at Lidl International, framed the ambition clearly, stating: “We are democratizing mobile communications. Simple, affordable, and of the highest quality.”

The app-led model also allows Lidl to control the customer relationship directly, rather than relying on traditional retail channels or third-party distributors, which could help reduce costs while increasing customer loyalty.

A Different Approach To Telecom Competition

Lidl’s strategy stands out because it is not trying to compete as a conventional telecom provider. Instead, it is using its existing retail scale, customer base, and digital platform to enter the market from a different angle.

With more than 100 million customers and a presence in over 30 countries, Lidl is effectively turning its loyalty ecosystem into a distribution channel for telecom services. As the company notes, “we are creating an attractive platform for established telecommunications companies” by combining reach, data, and customer engagement.

This model also benefits network operators, which gain additional usage and customer access without having to manage the end-user relationship directly.

Hakan Koç, founder and CEO of 1GLOBAL, highlighted this broader transformation, saying: “We want to make mobile communications as intuitive, flexible, and digital as possible for millions of people.”

How This Compares To Existing UK Mobile Offers

The timing of Lidl’s expansion comes as existing UK mobile providers are already adjusting their pricing and plan structures.

For example, Asda Mobile has recently removed its cheapest 5GB plan priced at £4.50, while slightly reducing the price of its 10GB plan to £5.95 per month. It has introduced new mid-range options, including 50GB for £7.95 and 80GB for £9.50, while increasing the price of its 100GB plan from £10 to £12. These changes apply to 12-month and 24-month contracts, although the company has confirmed there will be no mid-contract price rises.

This highlights a key contrast. Traditional MVNOs like Asda Mobile continue to operate within a familiar structure of fixed plans, contract terms, and tiered pricing. Lidl, by comparison, is moving towards a more flexible, app-based model with short-term or no-contract options, which could appeal to customers who want greater control and fewer commitments.

What Could Hold Lidl Back?

Despite the scale and ambition behind the move, several challenges remain.

Customer trust will be a factor, particularly when it comes to relying on a supermarket brand for a critical service like mobile connectivity. Network quality will depend on local operator partnerships, meaning the experience may vary between regions.

There is also the question of how widely the service will be rolled out, and whether key markets like the UK will be included in the first phase. While Lidl’s reach is significant, telecom markets are heavily regulated and highly competitive, which could slow expansion.

The app-only model, while efficient, may also limit access for customers who prefer more traditional purchasing methods or who are less comfortable managing services digitally.

What Does This Mean For Your Business?

For UK businesses, the immediate impact may be limited, but the wider development matters more than the product itself. Retailers using digital platforms and existing customer ecosystems to enter telecoms shows a clear change in how connectivity is being delivered and sold.

This development shows how industries are increasingly overlapping, with companies using data, apps, and customer relationships to expand into adjacent markets. Businesses that rely on mobile connectivity, whether for staff, operations, or customer engagement, may benefit from more flexible and potentially lower-cost options as competition increases.

There are also implications for customer expectations. As more services move towards app-based, contract-free models, users may begin to expect the same level of simplicity and control across other digital services.

At the same time, the entry of large retailers into telecoms adds pressure to existing providers, which could accelerate changes in pricing, service structure, and customer experience. Businesses that stay aware of these changes will be better placed to take advantage of new options as they emerge, while also understanding how evolving customer expectations could affect their own digital services and offerings.

Tech News : Android Phones Reboot After 3 Days Locked

Google has quietly rolled out a new Android security feature that automatically reboots phones after three days of being locked, aiming to boost security. However, not everyone’s convinced it’s the right move.

A Silent but Significant Update

The change arrived as part of the mid-April update to Google Play services (version 25.14), listed under “Security & Privacy” in the official Google System Release Notes. The wording is brief but telling: “Enables a future optional security feature, which will automatically restart your device if locked for 3 consecutive days.”

Unlike the usual Android announcements, this one slipped in without much fanfare, i.e. with no flashy blog post or developer breakdown, just a line buried in a list of updates across devices from phones to TVs.

However, despite the quiet rollout, this appears to be a major shift in how Android handles device security, particularly for phones that may be lost, stolen, or seized.

Why Reboot After 3 Days? It’s All About Encryption and Access

The main reason for this new Android feature comes down to how data is encrypted, and when it’s most vulnerable.

When a phone has been rebooted and hasn’t yet been unlocked by its owner, it’s in what’s called the “Before First Unlock” (BFU) state. In this state, the most sensitive data on the device is fully encrypted and essentially out of reach, even for sophisticated forensic tools. However, as soon as a phone is unlocked, it enters what’s called the “After First Unlock” (AFU) state, where some decrypted data is held in memory to speed up performance and access.

It’s this that creates a window of vulnerability. For example, tools like Cellebrite and Magnet Forensics (often used by police or investigators) can take advantage of the AFU state to extract certain types of data, especially if the phone hasn’t been rebooted in several days. Security experts have long warned of this window/gap. For example, as cryptography professor Matthew Green of Johns Hopkins University put it when Apple introduced a similar feature last year: “If an attacker can keep your phone from rebooting, they can keep it in the vulnerable AFU state forever”.

Therefore, by automatically forcing a reboot after three days of lock-screen inactivity, Android ensures that any phone left unused will revert back to the much more secure BFU state. In effect, it closes the window of opportunity for anyone trying to get into a device without the owner’s passcode.

This appears to be the real driver behind the change, i.e. it’s not really about convenience or performance but rather it’s a deliberate step to reduce the chances of successful forensic data extraction, no matter who’s trying to get in.

Copying Apple’s Playbook?

As highlighted in the previous section, it should be noted that Apple implemented a similar feature last year, and some industry watchers see Google’s move as a belated but necessary catch-up.

With Android following suit in this way, it now seems that both major mobile platforms are adding time-based layers of protection to address real-world forensic threats.

Why Now?

Quite simply, Android following Apple’s lead could be seen as a response to growing forensic capabilities, i.e. the tools used by law enforcement and private analysts are becoming more adept at extracting data from unlocked phones.

What Does This Mean for Everyday Users?

For the average user, this change may go completely unnoticed, unless they’ve left their phone off or untouched for more than 72 hours. Then, they might return to find it’s unexpectedly rebooted and asking for a passcode, rather than accepting biometric logins.

That could be a mild nuisance, especially for business users who:

– Travel frequently and may leave a work phone powered off.

– Use backup phones or devices in rotation.

– Depend on biometric-only login (e.g. fingerprint or face unlock).

For these users, an unexpected reboot could mean delays in access, lost background data (e.g., unsaved files or chats), or even missed updates.

However, for companies handling sensitive data (e.g., law firms, healthcare providers, or cybersecurity outfits), this forced reboot adds another layer of protection, especially if a phone is stolen or misplaced.

Opt-In or Automatic?

One murky area is whether this reboot behaviour is mandatory or optional. In the release notes, Google refers to it as an “optional” feature. However, there’s no toggle visible yet in standard Android settings menus, and no guidance has been published on how users or admins can enable or disable it.

This apparent lack of clarity appears to have already drawn some criticism. For example, as highlighted on social media by tech privacy advocate Jake Williams, founder of Rendition Infosec: “Security through forced behaviour is only helpful if users understand it. Right now, there’s no visibility, no toggle, and no documentation. That’s not great.”

IT administrators managing fleets of Android devices through enterprise tools like Android Enterprise or Mobile Device Management (MDM) platforms are keen to know whether they’ll be able to manage this setting centrally and how this will interact with other enforced device policies.

Could It Disrupt Background Processes or Device Monitoring?

Another concern is how this auto-reboot might affect background tasks on enterprise phones. Some businesses use Android phones for unattended applications, like mobile monitoring, warehouse inventory, or transport tracking. For example, if a logistics firm has Android tablets locked in driver dashboards running 24/7, a forced reboot could temporarily interrupt GPS tracking or routing apps. If no one is around to unlock the rebooted device, it could remain offline.

These kinds of cases may not affect most consumers, but for business users relying on always-on systems, any unexpected restart appears to carry operational risk.

A Shift Toward Default Security Layers

While the auto-reboot change is just one line in a long list of system updates, it appears to be part of a continued evolution in Google’s security approach, one that leans more on automatic, default protections rather than user-controlled ones.

Alongside this feature, the April update also includes improvements to:

– Play Protect (Google’s built-in malware scanning tool).

– On-device location history settings (updated UI and controls).

– Device transfer and setup utilities (simplified for new phones).

It seems, therefore, that the goal appears to be to make Android safer out of the box, without requiring users to understand the details. That said, this approach could backfire if users feel blindsided or if critical details (like the three-day countdown) aren’t communicated clearly.

So far, Google hasn’t published any official blog post or help page detailing how this new auto-reboot works, why it’s been added, or how to manage it. Even the support site refers to it only briefly in system release notes, with no accompanying explanation.

That silence may fuel further criticism, especially in markets where trust in big tech is already fragile.

What Does This Mean For Your Business?

For such a low-key rollout, this new Android feature could have some wide-reaching consequences, both positive and problematic. At its core, the automatic reboot after three days of lock-screen inactivity is a serious move to bolster data protection. This reflects a growing recognition across the tech industry that data at rest (especially in the wrong state) can be dangerously vulnerable. For many users, especially those unaware of how phone encryption works, this update will simply run quietly in the background, but the shift it represents is anything but silent.

From a security perspective, this is clearly a step in the right direction. For businesses handling sensitive information, e.g. legal, financial, or healthcare providers, this automatic return to the most secure encryption state could offer an added layer of peace of mind. For example, a misplaced work phone left in the back of a taxi, or a stolen device locked in a drawer, now has a stronger line of defence by default. For UK businesses, particularly SMEs with fewer internal IT resources, this type of automatic protection may also help close security gaps that might otherwise go unaddressed.

However, Google’s quiet handling of the feature’s rollout has left some questions unanswered. For example, there’s no clear documentation, no toggle in user settings, and apparently no way (yet) for IT administrators to manage the setting across devices. This lack of transparency may create confusion for both individual users and enterprise teams, particularly if it disrupts business-critical processes running on unattended or semi-automated Android devices. For industries that rely on always-on tablets or mobile data terminals, the risk of unexpected downtime or access issues can’t really be ignored.

The fact that this is likely a response to increasingly powerful forensic tools also raises broader questions around user privacy and platform responsibility. Android’s decision mirrors Apple’s earlier move, but the timing and quiet delivery suggest a reactive rather than proactive approach. It may well strengthen security, but it also highlights how quickly threat landscapes can change, and how reliant users are on the decisions made behind the scenes by platform providers.

For now, the feature adds to a wider trend in Android development, i.e. automatic, behind-the-scenes protections designed to make devices safer out of the box, but as ever, the balance between security, usability, and transparency remains delicate. Whether this change becomes a quiet triumph or a point of friction will largely depend on how Google chooses to communicate it going forward, and how well it listens to the concerns of users, developers, and the businesses that rely on its platform every day.

Tech Tip – Turn Your Phone Into a Handy Magnifying Glass

Did you know your phone can double up as a magnifying glass? If you don’t have your glasses to hand, this built-in feature lets you zoom in on labels, menus or instructions using your phone’s camera, perfect when you’re out and about.

How To Use It On iPhone:

– Open the Settings app.
– Tap ‘Accessibility’, then select ‘Magnifier’.
– Toggle it on — this adds the Magnifier app to your device.
– You can now open it from the Home Screen, App Library, or Control Centre.
– Or, go to ‘Accessibility Shortcut’, select ‘Magnifier’, and triple-click the side button (or Home button) to activate it.
– Use the on-screen slider to zoom in, turn on the torch for better lighting, or take a freeze-frame if the image is shaky.

How To Use It On Android:

Most Android phones don’t have a built-in magnifier app, but there are plenty of free camera-based magnifier apps available.

– Open the Google Play Store.
– Search for “Magnifying Glass” or “Magnifier + Flashlight”.
– Choose a well-reviewed app.
– Once installed, open the app and point your camera at the text or object.
– Use the zoom slider and built-in light to make things clearer. Some apps also let you freeze the image for a closer look.

Whether you’re reading tiny ingredients on packaging or checking small print on a form, this is one of the quickest ways to turn your phone into a real-world accessibility tool – no internet required.

Tech Tip – Check if Your Phone Supports eSIM

Ditching the plastic SIM? eSIMs make switching networks seamless, but not all phones support them. Here’s how to check if your phone does.

How to Check if Your Phone is eSIM-Compatible

For iPhones:

– Go to Settings > General > About.

– Scroll down to find EID (Embedded Identity Document).

– If an EID is listed, your iPhone supports eSIM.

– iPhones from the iPhone 11 series onwards generally support eSIM, but check for your specific model.

For Android Phones:

– Open the phone app and dial *#06#.

– If you see an EID number in the results, your phone supports eSIM.

– Alternatively, check Settings > About phone for eSIM-related information.

– Most Samsung Galaxy S20 series and newer, Google Pixel 3 and later, and other flagship Android devices include eSIM support.

Bonus – Other Things to Check

Is Your Phone Unlocked?

An unlocked phone can use eSIMs from different networks.

– On iPhone, go to Settings > General > About > Carrier Lock – it should say “No SIM restrictions” if unlocked.

– On Android, the process varies, so check your device manual or ask your network provider.

Does Your Network Support eSIM?

– Not all carriers offer eSIM support. Before switching, confirm with your provider that they support eSIM for your device.

– eSIMs are becoming more common, with growing adoption in mid-range and budget devices. If your phone doesn’t support eSIM now, it may well be a feature in your next upgrade.

Tech Insight : What To Do If Your Mobile Is Stolen?

In this article, we look at the key actions to take if your mobile phone is stolen, how to protect your data, and ways to reduce the risk of theft in the first place.

Phone Theft on the Rise

Mobile phone theft is an increasing concern in the UK, with incidents on the rise, particularly in urban areas. For example, in the 12 months leading up to March 2024, approximately 78,000 individuals reported having their phones or bags stolen, marking a dramatic increase compared to previous years. London alone accounts for a significant portion of these incidents, with hotspot areas including train stations, busy high streets, and public transport hubs.

A Guide

Given the personal and financial information stored on modern smartphones, losing one to theft can be more than just an inconvenience because it can also lead to significant security risks. This guide outlines the essential steps to take if your phone is stolen, how to prevent such incidents, and the importance of mobile phone insurance.

Immediate Steps to Take If Your Phone Is Stolen

Perhaps the most important steps you can take if your phone is stolen are:

1. Attempt to Locate and Secure Your Device Remotely

Most smartphones come equipped with tracking features that allow users to locate, lock, or erase their device remotely:

– iPhone users: Use ‘Find My iPhone’ (https://www.icloud.com/find) via iCloud or the Find My app on another Apple device.

– Android users: Visit Find My Device to track, lock, or erase your phone remotely. You can use the Find My Device app or go to android.com/find on a browser. You can also use the app on a friend’s phone or tablet.

– Samsung users: Use ‘Find My Mobile’ (https://smartthingsfind.samsung.com/login) to locate or secure your device.

– If tracking is enabled, you can share your phone’s location with the police, which may help in recovery efforts.

2. Report the Theft to the Police

Call 101 or visit your nearest police station to report the theft. Provide them with your phone’s IMEI number, which can help track the device. You’ll also receive a crime reference number, which is necessary for insurance claims. Obviously, it helps to keep a note of your IMEI number somewhere separately in case of this eventuality. You can find your IMEI number by dialing *#06# on your phone’s keypad (see below) or checking your device’s settings. You can also find it on the original packaging or in your purchase documents.

Even if you believe the chances of recovering your phone are low, reporting the theft helps authorities identify crime patterns and hotspot areas.

3. Notify Your Network Provider

Contact your mobile network provider immediately to block your SIM card and, if possible, blacklist the phone’s IMEI number to prevent it from being used on UK networks.

This step also prevents thieves from making costly calls or accessing data services on your plan. Some providers cap unauthorised charges at £100, but only if you report the theft within 24 hours.

4. Inform Your Bank and Other Financial Institutions

If you use mobile banking or payment apps like Apple Pay or Google Wallet, contact your bank to suspend these services. This prevents unauthorised transactions and potential financial loss.

Some victims of phone theft have lost thousands of pounds when thieves accessed banking apps before security measures were implemented.

5. Change Passwords for Important Accounts

Using another device, update passwords for:

– Email accounts (Gmail, Outlook, etc.)

– Social media (Facebook, Instagram, Twitter)

– Banking apps

– Subscription services (Netflix, Spotify, Amazon)

This ensures that even if a thief attempts to access your data, they won’t be able to log in.

Understanding Mobile Phone Theft in the UK

The rise in mobile phone thefts is a growing concern, with government figures showing a massive 150 per cent increase in snatch thefts over the past year! Organised gangs often target high-value smartphones due to their resale value, both in the UK and overseas.

Common Methods of Mobile Phone Theft

– Snatch thefts. Thieves on bikes or mopeds grab phones from unsuspecting victims using them in public.

– Distraction techniques. Criminals use diversions, such as asking for directions, while an accomplice steals the phone.

– Pickpocketing. Crowded areas like public transport hubs are hotspots where thieves discreetly remove phones from pockets or bags.

Proactive Measures to Prevent Mobile Phone Theft

To reduce the risk of mobile phone theft, some proactive measures you can take include:

1. Staying Vigilant in Public Spaces

– Avoid using your phone while walking on busy streets or near roadsides.

– Be aware of your surroundings and hold your phone securely.

– Stand against a wall or in a safer location if you need to use your phone in public.

2. Securing Your Device with Strong Passwords

– Use a strong PIN, password, or biometric authentication (fingerprint or facial recognition).

– Enable two-factor authentication (2FA) on important accounts for added security.

3. Registering Your Phone’s IMEI Number

– Dial ** *#06# ** on your phone to display its IMEI number. Keep a record of this number in case of theft, as it will help your network provider block the device.

4. Installing a Tracking App

– Ensure tracking features like “Find My iPhone” or “Find My Device” are enabled before an incident occurs. These tools provide the best chance of recovering your phone.

5. Disabling Message Previews on Lock Screen

– To prevent thieves from accessing authentication codes or personal messages, disable message previews on the lock screen. This setting can be found in your phone’s privacy settings.

The Importance of Mobile Phone Insurance

Investing in mobile phone insurance can help mitigate the financial impact of theft. For example, many policies cover things like:

– The cost of a replacement device.

– Unauthorised usage charges.

– Loss or accidental damage.

If you don’t have standalone phone insurance, check whether your home insurance policy includes mobile phone cover.

What More Could Be Done to Help Tackle the Problem of Mobile Phone Theft?

To further combat mobile phone theft, additional measures that key stakeholders could take may include:

– Mobile phone companies strengthening anti-theft features, such as theft detection locks and offline device locking, to make stolen phones unusable.

– Police enhancing tracking and retrieval efforts, conducting targeted operations in theft hotspots, and improving cooperation with tech firms.

– Insurers offering incentives for users who enable security features and register IMEI numbers.

– Regulatory bodies mandating IMEI registration and enforcing stricter penalties for handling stolen phones.

– The launching of public awareness campaigns, educating users on security best practices and theft prevention.

By working together, these measures may also help deter theft and protect users from financial and personal data loss.

Checklist – Steps to Take If Your Mobile Phone Is Stolen

Here’s a handy checklist of essential steps to take if your mobile phone is stolen, ensuring you act quickly to protect your device and personal data.

Attempt to Locate and Secure Your Device Remotely: Use Find My iPhone/Find My Device to track, lock, or erase your phone.

Report the Theft to the Police: Call 101 and obtain a crime reference number for insurance purposes.

Notify Your Network Provider: Request to block your SIM and blacklist the IMEI number.

Inform Your Bank: Suspend Apple Pay, Google Wallet, and mobile banking apps.

Change Passwords for Important Accounts: Secure email, banking, and social media accounts.

Register Your IMEI Number: If you haven’t already, find your IMEI by dialling ** *#06# ** and store it safely.

Consider Getting Mobile Phone Insurance: Check if your phone is covered under an insurance policy to reduce financial loss.

Print this checklist and keep it in a safe place in case your phone is stolen.

Taking proactive steps to secure your phone and knowing what to do in case of theft can protect your personal data and finances. Stay alert, stay informed, and stay safe.

What Does This Mean for Your Business?

Losing a mobile phone to theft is more than just a frustration, as it can lead to serious security risks, financial loss, and personal inconvenience. With phone theft becoming more common, particularly in busy urban areas, knowing how to respond effectively is essential. Acting quickly by locking the device remotely, reporting the theft to the police and network provider, and securing financial accounts can significantly reduce the potential damage.

However, the best way to stay protected is through prevention. Taking simple precautions, such as keeping your phone out of sight in high-risk areas, using biometric security features, and ensuring remote tracking is enabled, can make all the difference. While no measure can guarantee complete safety, being proactive about security can lower the risk of falling victim to opportunistic thieves.

Mobile phones have become central to daily life, storing vast amounts of personal, financial, and business data and information. By taking steps to secure your device before it is stolen and knowing exactly what to do if the worst happens, you can stay in control even when faced with a crime that is becoming increasingly common.

Tech News : Google’s New ‘Ask for Me’ AI Feature Calls Businesses For You

Google has unveiled ‘Ask for Me’, an innovative feature that employs AI to phone local businesses for you, to get information such as service pricing and availability.

What is ‘Ask for Me’?

Google’s ‘Ask for Me’ is essentially designed to streamline the process of obtaining information from local businesses. Instead of making calls yourself, Google’s AI does it for you, inquiring about specific services, their costs, and scheduling options. For example, a user seeking an oil change can use this feature to find out prices and available appointment times from local garages/mechanics.

Rose Yao, Vice President of Search Product at Google, recently announced the feature on X, stating: “New experiment just launched on Search Labs – you can use AI to call businesses on your behalf to find out what they charge for a service & when it’s available, like an oil change ASAP from nearby mechanics. We’re testing right now with auto shops and nail salons, to see how AI can help you connect with businesses and get things done.”

How Does It Work?

To use ‘Ask for Me’, users must first opt into the experiment via Google Search Labs. Once enrolled, using the examples provided by Google’s Rose Yao, when searching for services like “oil change near me” or “nail salons nearby,” an “Ask for Me” prompt appears. Upon selecting this option, users are prompted to provide details about the service they require. For auto services, this includes specifying the type of service (e.g. tyre replacement, factory scheduled maintenance), car details (year, make, model, and mileage), and preferred timing (soonest availability, weekdays only, or weekends only). For nail salon services, users can specify the type of manicure, such as basic, French, or gel. After collecting this information, Google’s AI makes calls to local businesses and, within approximately 30 minutes, provides users with a summary of prices and availability via text message or email.

Uses Duplex Technology To Talk On The Phone

This feature uses Google’s Duplex technology, an AI system introduced in 2018 that can conduct natural conversations to perform real-world tasks over the phone. Duplex is built on a recurrent neural network using TensorFlow Extended and is designed to sound natural, incorporating speech disfluencies like “um” and “uh” to mimic human conversation. It has been previously used for tasks such as making restaurant reservations and updating business hours in Google Maps.

Benefits of ‘Ask for Me’

The primary advantage of ‘Ask for Me’ is the convenience it offers. By delegating the task of calling businesses to AI, users save time and avoid the potential hassle of phone conversations. This is particularly beneficial for those who are uncomfortable making phone calls or have very busy schedules. Also, it ensures that users receive accurate and up-to-date information without the need for multiple calls or waiting on hold.

What Could Possibly Go Wrong?

Despite its benefits, here in the real world, ‘Ask for Me’ is likely to present certain challenges. For example, businesses receiving AI-initiated calls are likely to be unprepared or uncomfortable interacting with an automated system, thereby potentially leading to miscommunication or simply mistaking the calls for scams/spam calls. To address this, each call begins with the AI announcing itself as an automated system calling from Google on behalf of a user.

Businesses Can Opt Out Of Receiving The AI Calls

Businesses can opt out of receiving these calls through their Google Business Profile settings or by informing the AI during a call. Google has also implemented call quotas to prevent businesses from being overwhelmed by automated calls.

Availability

Currently, ‘Ask for Me’ is in an experimental phase and is available to users in the United States who have opted into Google’s Search Labs experiments. As the feature is still being tested, capacity is limited, and users may encounter a waitlist when attempting to use it. Google has not yet announced plans for a broader rollout or availability in other countries.

AI For Everyday Convenience

The introduction of ‘Ask for Me’ reflects Google’s ongoing efforts to integrate AI into everyday tasks, enhancing user convenience. By automating routine interactions, Google is hoping to make information more accessible and reduce the friction associated with obtaining service details from local businesses. As AI continues to evolve, features like ‘Ask for Me’ could become commonplace, transforming how consumers and businesses communicate.

What Does This Mean For Your Business?

While ‘Ask for Me’ presents a compelling vision of AI-enhanced convenience, its success will ultimately depend on how both users and businesses embrace the feature. For users, it undoubtedly removes a common frustration, i.e. having to wait on hold or making multiple calls to get simple information. By allowing AI to handle these interactions, people can focus on more important tasks without the hassle of ringing around for prices and availability. However, the reliance on AI-driven phone calls does raise some concerns, particularly around business reception to these automated requests.

For businesses, the arrival of AI-initiated calls may be a double-edged sword. On the one hand, it could help streamline inquiries, reducing the number of customer calls staff need to handle directly. On the other, if businesses are unprepared for (or sceptical of) AI calls, they may dismiss them as spam or fail to engage with them properly. There is also the question of whether AI can fully replicate the nuance of human conversation, which is something that could be particularly important for businesses offering bespoke services or those that rely on a more personal touch.

Google’s efforts to mitigate potential drawbacks, e.g. AI identifying itself at the start of each call and giving businesses the option to opt-out, suggest that the company is aware of these concerns. However, whether these measures will be enough to prevent issues remains to be seen. Some businesses may still find AI calls intrusive or inconvenient, particularly if they disrupt workflows or lead to miscommunication.

More broadly, ‘Ask for Me’ signals another step towards AI taking on an increasingly active role in everyday life. It follows a trend where AI is being used not just for search and recommendations, but to interact with the real world on users’ behalf. If successful, it could pave the way for further AI-driven customer service features, potentially reducing the need for direct human interaction in many routine transactions. However, this also raises questions about AI’s role in society and whether reliance on automated interactions could lead to unintended consequences, such as reduced human engagement in business transactions.

For now, ‘Ask for Me’ remains an experiment, limited to certain types of businesses and available only to a select group of users in the US. How it evolves, and whether it expands beyond its current test phase, will depend on feedback from both users and businesses. If widely adopted, it could redefine how people access business information, but if businesses push back, Google may need to rethink its approach. Either way, the feature highlights AI’s growing presence in daily life and raises important discussions about the future of human-AI interactions.

Tech News : Manky Mobile Menace

With recent research showing that Smartphones harbour 10 times more bacteria than a toilet seat and that 74 per cent of us admit to bringing it to bed, scientists are warning that bringing a phone to bed can be hazardous to your health.

Harmful Bacteria On Your Phone 

A study from the University of Arizona found that mobile phones carry 10 times more bacteria than most toilet seats. This, coupled with stats showing 50 million Britons admit they keep their phone in their bedroom at night, with 74 per cent of them bringing it into bed (YouGov) shows how bacteria can be transferred easily from our phones to our beds.

Research has also revealed that to make matters worse, some of the harmful bacteria on mobiles can include those usually found in cockroach droppings! MattressNextDay’s 2024 report, “A Swab Report: The Most Unhygienic Sleep Tech”, highlights how this bacterium, known as Pseudomonas aeruginosa, can be harmful to your body by affecting your skin, blood, lungs plus your gastrointestinal (GI) tract. In a worst-case scenario, this can also lead to rashes, pneumonia, and even sepsis.

Why Are Our Phones Covered In Harmful Bacteria? 

Our phones are covered in harmful bacteria for several key reasons, including:

– Frequent handling. On average, people touch their phones 2,617 times a day (Dscout). This constant contact introduces bacteria from our hands to the phone’s surface, which then accumulates throughout the day.

– Exposure to contaminated environments. Phones travel with us everywhere, including highly contaminated places such as public transport, work desks, restaurants, and even bathrooms and toilets. Research from the University of Arizona revealed that mobile phones carry ten times more bacteria than a toilet seat, highlighting how easily they pick up germs from these environments

– Lack of cleaning. As highlighted by the MattressNextDay survey, despite the high risk of contamination, 51 per cent of people never clean their phones with antibacterial products, and 10 per cent only clean them once a year! Also, the same study showed that 70 per cent of smartwatch users never clean their devices, despite wearing them during activities like exercise, where sweat and bacteria are accumulated.

– Warm and moist conditions. The warm environment of pockets, bags, and especially beds, creates the perfect conditions for bacteria to thrive. Devices like smartphones, which are kept close to the body, provide the moisture and warmth needed for bacteria to multiply, including harmful ones like Pseudomonas aeruginosa, which is commonly found on phones.

Transferring Bacteria to Your Bed 

When we take our phones into bed, the bacteria they carry can easily be transferred to our bedding. If you keep your phone on your pillow or under it, bacteria will transfer to the fabric and eventually to your skin. This can result in clogged pores, acne, or more serious skin infections. MattressNextDay’s research revealed that smartphones are even dirtier than TV remotes, previously thought to be one of the dirtiest household items

Which Bacteria and How Harmful? 

Mobile phones are home to a wide range of bacteria, many of which can pose significant health risks if they are not properly cleaned. Common examples of bacteria found on phones, along with the potential harm they can cause include:

– Pseudomonas aeruginosa. As previously mentioned, this bacterium is one of the most frequently found on smartphones and is commonly linked to cockroach faeces. Pseudomonas aeruginosa thrives in warm, moist environments, such as a bed or pocket, and is particularly dangerous for individuals with compromised immune systems. It can cause a variety of infections, including skin rashes, eye infections, and more severe conditions like pneumonia, urinary tract infections, and sepsis.

– Staphylococcus aureus. Also known as “staph,” this bacterium is a common cause of skin infections and can lead to more severe conditions like abscesses, boils, or cellulitis. In some cases, Staphylococcus aureus can enter the bloodstream and cause life-threatening infections such as toxic shock syndrome or sepsis. The presence of staph on phones is concerning, especially when phones are frequently held against the face.

– Escherichia coli (E. coli). This bacterium is often associated with faecal contamination, and it can find its way onto phones from unhygienic practices like using phones in the bathroom. Some strains of E. coli are harmless, but others can cause severe gastrointestinal issues, including food poisoning, diarrhoea, and abdominal cramps. The bacteria can transfer from your phone to your hands and then to your mouth, increasing the risk of infection

– Streptococcus. This group of bacteria is responsible for a range of infections, from mild throat infections to more serious illnesses like scarlet fever and pneumonia. Some strains of streptococcus can cause skin infections, while others may lead to invasive diseases like meningitis or bloodstream infections. The frequent handling of phones and the proximity to the face make it easier for these bacteria to transfer from the phone to the body (and the bed).

Simple Steps to Reduce the Risk 

Thankfully, there are some simple measures that can be taken to reduce the risks associated with dirty phones. These include:

– Clean your phone regularly. Use antibacterial wipes or a UV sanitiser daily to reduce the number of bacteria on the surface. Research suggests that regular cleaning can significantly lower the bacterial load.

– Keep phones out of the bed. Avoid bringing your phone into bed. Instead, place it on a nightstand or another surface to prevent transferring bacteria to your bedding.

– Wash your bedding frequently. Wash your pillowcases and bed sheets once a week (fornightly at a minimum) to minimise bacteria build-up that may come from your phone or skin. If you’re ill, more frequently is advisable.

– Clean wearable tech. For those using smartwatches or fitness trackers, it’s essential to clean these devices regularly, as they come into direct contact with the skin and can harbour bacteria.

Are There Any Antibacterial Phones? 

Currently, there are no fully antibacterial phones, but there are antibacterial phone cases and coatings. For example, Tech21 produces phone cases with an embedded antimicrobial formula that it says reduces bacteria by up to 99.99 per cent within 24 hours, providing long-lasting protection by preventing bacterial growth on the case’s surface.

Also, for a more integrated approach, the CAT S42 H+ rugged phone uses Biomaster antimicrobial silver-ion technology directly on the handset, thereby inhibiting bacterial replication and maintaining effectiveness even after cleaning.

What About Antibacterial Bedding? 

If we must take bacteria-phones to bed, it’s worth noting that there are antibacterial bed sheets, quilts, and pillows available. Many of these products are made using materials treated with antimicrobial technologies like silver-ion technology, which prevents the growth of bacteria, mould, and allergens. For example, brands like Silvon and Miracle Brand offer bed sheets infused with silver, known for its natural antibacterial properties. Also, some bedding products use bamboo fabric, which naturally resists bacteria (and odour).

What Does This Mean for Your Business? 

For businesses, the takeaway from this warning about taking dirty phones to bed is a reminder that the hygiene of phones and other tech devices in the workplace is often overlooked, yet the risks are significant. Phones are used constantly in professional environments, e.g. shared desks, meetings, and even kitchens, creating opportunities for bacteria to spread. If staff regularly handle contaminated devices, the bacteria can be transferred from phone to hand, to surfaces, and potentially to colleagues. This could lead to increased illness, more sick days, and lower productivity.

The research shows that smartphones can harbour bacteria linked to serious health issues like Pseudomonas aeruginosa and Staphylococcus aureus, which are capable of causing infections that can spread quickly in an office environment. In industries like healthcare, hospitality, and food services, where hygiene is critical, the implications are even more serious. Employers need to be aware that simple negligence, such as not cleaning phones or smartwatches, can affect not just the health of individual employees, but the entire workforce.

Taking proactive steps, such as encouraging employees to regularly clean their devices, providing access to antibacterial wipes or UV sanitisers, and limiting the use of personal phones in sensitive areas like kitchens or communal workspaces, can help mitigate these risks. If your business relies on wearable tech or handheld devices, investing in antibacterial cases or antibacterial-treated handsets can offer an added layer of protection.

Taking device hygiene seriously in your business, therefore, can contribute to a healthier workplace, reduce the likelihood of bacterial transmission, and demonstrate a commitment to staff well-being. This is not just a matter of health but also of maintaining operational efficiency and reducing disruptions caused by illness in the workforce.

In our lives outside work, the research on dirty phones and wearable tech should prompt a serious reconsideration of our daily habits. It seems that although our phones are important communication tools they are also fertile breeding grounds for harmful bacteria that can transfer to our skin, face, and bedding, potentially leading to infections and health risks. Whether at home or in shared environments, our constant phone usage, coupled with infrequent cleaning, puts us at risk of transferring bacteria to others and ourselves.

Security Stop Press : Surge in Phone Thefts Warning

The rising demand for second-hand smartphones has fuelled a 150 per cent spike in phone thefts across the UK, particularly street snatch thefts.

Crime Survey for England and Wales figures show that between March 2023 and March 2024, an estimated 78,000 phones or bags were stolen, with many devices quickly sent abroad, some reportedly reaching China within days. However, police face challenges recovering these stolen phones, with less than 1 per cent of cases resulting in charges. Despite using tracking tools like Find My iPhone, many victims are unable to retrieve their devices, which are often dismantled for parts in tech hubs like Shenzhen (China). This international trade in stolen phones makes law enforcement efforts even more difficult.

In response, the UK government is now calling on tech companies and phone manufacturers to introduce stronger anti-theft measures. The hope is that they can build on features like remote phone tracking and disabling, while pushing for innovations that prevent stolen phones from being resold or re-registered.

To reduce the risk of theft, phone users should activate security features like strong passcodes, biometric locks, and location tracking. For iPhone users, enabling Lost Mode via Find My iPhone or Android’s Find My Device can lock a phone and prevent access to personal information. Disabling payment services like Apple Pay is also advised if a phone is stolen.

With phone thefts on the rise, taking personal security measures is crucial. By ensuring devices are locked and trackable, users can make it harder for thieves to profit from stolen phones while minimising the risk of identity theft.

Tech News : Microsoft/Truecaller Now Answers Phone Using Your Voice

A new partnership means that Truecaller’s AI Assistant can use Microsoft Azure AI Speech technology to enable Truecaller to answer your phone (via the Truecaller app) using an authentic AI version of your voice.

Truecaller 

Truecaller is a mobile app, available on iOS and Android, that offers caller identification, call blocking, and spam filtering services. It also provides features like call recording, chat, and contact management. Truecaller is based in Stockholm and was founded in 2009 and is now believed to have over 383 million users globally.

Microsoft’s Speech Technology – Answers In Your Voice 

The Microsoft Azure AI Speech technology (that as part of the new partnership enables Truecaller to answer the phone using an AI version of the user’s voice) is Microsoft’s ‘Personal Voice’. Launched in November 2023 and updating the existing ‘Custom neural voice’, the new ‘Personal Voice’ feature means that paid users of Truecaller’s Assistant (AI) “can get AI replicating their voice in a few seconds by providing a 1-minute speech sample as the audio prompt, and then use it to generate speech in any of the 100 languages supported”. 

Integrated With The Truecaller Assistant – How It Works 

Microsoft describes how ‘Personal Voice’ works when integrated with Truecaller’s Assistant, saying: “The Truecaller Assistant answers users’ calls and asks questions for the users, detecting spam and letting the users know if the call is worth answering.” 

Truecaller’s Product Director & General Manager, Raphael Mimoun, explains that “The personal voice feature allows our users to use their own voice, enabling the digital assistant to sound just like them when handling incoming calls.”

Why? 

Truecaller says being able to use an AI version of the user’s voice “adds a touch of familiarity and comfort for the user”, and Microsoft says it “provides a fully personalised voice experience” and it will “will revolutionise the way our users manage their calls and elevate their overall experience with Truecaller Assistant”. 

Limitations 

It’s been reported that although Truecaller’s Assistant usually gives the option to edit the introductory greeting template for callers, this option will be restricted if users opt for their personal voice instead of a system-generated one. That said, it’s understood that follow-up responses can be customised, based on user preferences.

Introduced in China Too 

Microsoft’s Personal Voice feature was developed with Haier, a leading IoT Smart Living brand in China, and the new Personal Voice feature has now been added to Haier’s service so that its users can create AI versions of their family’s voices to control and use home appliances via intelligent speakers.

Truecaller – More In Future 

Truecaller has indicated that it intends to work with Microsoft in future to enhance its products with AI. For example, Truecaller’s Raphael Mimoun said: “We look forward to further exploring the potential of AI-powered voice technologies in partnership with Microsoft and delivering even more innovative solutions to our global user base.”   

What Does This Mean For Your Business? 

The collaboration between Truecaller and Microsoft to integrate Azure AI Speech technology into Truecaller’s app can be seen as a significant advancement in AI-driven customer interaction tools. For Truecaller, this partnership enhances its service offering by leveraging cutting-edge AI to create a more personalised and seamless experience for users. The ability to replicate a user’s voice with AI not only adds a unique touch of familiarity but also sets Truecaller apart from its competitors in the call management and spam detection market. This innovation also aligns with Truecaller’s commitment towards continually improving its user experience and expanding its global reach.

For Microsoft, this partnership underscores the versatility and power of its Azure AI Speech technology. By enabling Truecaller to offer AI-generated voice capabilities, Microsoft showcases its ability to provide scalable, advanced AI solutions that can be integrated into various applications. This collaboration not only strengthens Microsoft’s position in the AI market but also opens up new avenues for the deployment of its technology across different industries and usage cases.

For businesses using Truecaller, the integration of AI-generated personal voices could transform how they manage incoming calls. For example, this technology allows for a more efficient and personalised customer interaction, potentially reducing the burden on customer service teams and improving the overall customer experience. By ensuring that calls are answered in a familiar voice, businesses can also maintain a personal touch, even when calls are handled by an AI. Also, the continued partnership between Truecaller and Microsoft hints at the possibility of even more sophisticated AI-driven features in the future, which could further streamline communication processes and enhance business operations.

Looking ahead, the potential for further AI integrations is vast. Businesses might see developments such as AI-driven analytics providing deeper insights into call patterns and customer behaviour, or enhanced automation features that could seamlessly integrate with other business systems. The ongoing advancements in AI technology promise to bring about more intelligent and adaptive solutions, helping businesses stay ahead in an increasingly competitive landscape. As Truecaller and Microsoft continue to innovate, businesses can look forward to leveraging these technologies to enhance efficiency, improve customer engagement, and drive growth.

Tech Tip – Set Up Dynamic Lock to Automatically Lock Your PC

Dynamic Lock uses the proximity of your Bluetooth-paired phone to automatically lock your Windows PC when you step away. This helps enhance security by ensuring your device is locked when you’re not around. Here’s how to set it up:

– Pair your Bluetooth-enabled phone with your PC.

– Go to Settings > Accounts > Sign-in options.

– Scroll down to the Dynamic lock section and check the box for Allow Windows to automatically lock your device when you’re away.

– Windows will use the signal strength of your paired phone to determine when to lock your PC, adding an extra layer of security.