Tech Insight : Magnetic Tape Proves Its Value In The AI Storage Era

Magnetic tape is experiencing a resurgence in 2025 as AI-driven data growth, cyber security pressures and new material innovations push organisations back towards a technology first introduced more than seventy years ago.

What Magnetic Tape Is And How It Works

Magnetic tape stores data on a long, narrow strip of plastic film coated with a magnetic layer. The tape is wound inside a cartridge and passed across a read and write head inside the drive. Since the tape must move sequentially, it is not designed for fast, random access in the way a hard disk or SSD is. It is instead designed for efficient, bulk writing and long-term storage.

Tape libraries, used by larger organisations, combine hundreds or thousands of cartridges in robotic cabinets that load tapes automatically. These libraries act as vast, energy-efficient archives for data that needs to be kept but not constantly accessed. Typical use cases include regulatory records, scientific and medical datasets, media archives, analytics data, CCTV footage and full system backups. Tape has been used for these roles since the 1950s and, despite the emergence of disks, flash and cloud storage, it has never disappeared from enterprise environments.

Why Tape Remains In Everyday Workloads

Several characteristics have kept tape relevant. For example, it offers the lowest cost per terabyte of any mainstream storage medium, making it attractive for multi-petabyte archives. Also, cartridges can remain readable for decades when stored correctly, making them suitable for compliance regimes and research datasets that must be preserved far beyond the lifespan of typical disk systems.

Tape also has exceptionally low error rates. For example, modern Linear Tape-Open (LTO) technology uses powerful error-correction algorithms that protect data as it is written. LTO has been the dominant open tape standard since the late 1990s, evolving through successive generations with higher capacities, stronger encryption and support for features such as write-once, read-many modes.

Alternatives

The main alternatives for large-scale storage are traditional disks, flash arrays and cloud archives. Disks and SSDs provide fast access for operational workloads, while cloud storage offers virtually limitless scale without on-premises hardware. However, cost becomes a challenge once organisations begin keeping years of unstructured data. Tape avoids ongoing energy costs, avoids data-egress fees, and consumes no power when cartridges sit idle in a library.

Why Tape Is Back In Demand

It seems that demand for tape is currently being driven by the rapid rise of unstructured data. For example, organisations now produce and collect logs, video, images, sensor feeds and documents at a scale that was unusual a decade ago. The emergence of generative AI has turned this unstructured data into a strategic resource. Many enterprises now view their archives as training material for future AI models or as datasets that can be mined for insights.

Record

In 2023, the LTO consortium reported that 152.9 exabytes of compressed tape capacity were shipped worldwide, a record at the time. Shipment volumes broke that record again in mid-2024 with 176.5 exabytes shipped. In fact, this was the fourth consecutive year of growth. Vendors attribute this momentum to AI, compliance requirements and the rising cost of keeping large datasets online.

Economically Viable Medium

Analysts continue to describe tape as the only economically viable medium for archives that will grow into the multi-petabyte range. The LTO consortium, the group that develops and oversees the LTO tape standard, has previously highlighted potential total cost of ownership reductions of up to 86 per cent when compared with equivalent disk-based solutions across a ten-year period, with substantial savings also reported when compared with cloud archives over the same timeframe.

The New 40 TB LTO-10 Cartridge

One of the most significant developments in the tape market this year is the release of the new 40 TB LTO-10 cartridge specification. This represents a major capacity boost over the existing 30 TB LTO-10 cartridges, and crucially, the increase does not require new tape drives.

The capacity uplift is enabled by a new base film material known as Aramid. This material allows manufacturers to produce thinner and smoother tape, enabling a longer tape length within the same cartridge housing. The result is an additional 10 TB of native capacity, offering organisations a way to store larger datasets without expanding their library footprint.

HPE’s Stephen Bacon described the new cartridge as a response to AI-scale storage demands, noting that “AI has turned archives into strategic assets” and highlighting the role of tape in consolidating petabytes, improving cyber resilience through offline air-gapping and keeping long-term retention affordable.

Organisations will soon be able to choose between 30 TB and 40 TB LTO-10 media depending on their cost and density needs, giving enterprise teams more flexibility in how they scale.

How Tape Supports AI-Scale Archives

AI workloads require very large training datasets, often consisting of structured and unstructured data accumulated over many years. While a small proportion of this data must be kept on fast disk or cloud storage for active use, much of it can sit on a colder, cheaper tier until it is needed again. Tape seems to fill this role effectively.

When a dataset is required for training a new model or running a new analysis, organisations can restore only the relevant portion to a disk-based environment. This keeps primary systems fast while allowing the business to retain historic data without excessive cost. Examples include:

– Media companies storing decades of raw video footage for future AI processing.

– Healthcare providers archiving medical imagery for research or diagnostics.

– Research institutions holding large scientific datasets that may later be used to train AI models.

– Financial firms retaining historical transactions that can be analysed for fraud models.

Tape and Sustainability

The sustainability angle is also relevant here. For example, tape consumes no energy when cartridges are idle, which is increasingly important as data retention requirements grow faster than most organisations’ environmental budgets.

Why Cyber Security Is Driving Tape’s Revival

Ransomware has fundamentally changed the way enterprises think about backup. For example, when attackers can encrypt or delete connected storage, offline copies become critical. Tape provides a kind of physical air gap, as a tape cartridge removed from a library cannot be reached across the network.

Many organisations now follow the 3-2-1 or 3-2-1-1 backup strategy, which requires one offline copy stored on a different medium. Tape remains the simplest and most established way to achieve this. It is also highly portable, meaning offline copies can be stored off-site, which provides protection against physical disasters.

Some organisations also use write-once, read-many tape media for critical records, preventing accidental or malicious changes and strengthening their overall cyber resilience.

The Roadmap Ahead

The LTO consortium recently updated its roadmap and confirmed plans for LTO-11 through to LTO-14. Native capacities will continue to rise, with the roadmap peaking at a projected 913 TB for LTO-14. The revised roadmap places more emphasis on achievable density gains, reliability and cost efficiency, aligning future products with enterprise demand for high-capacity, long-lived archives suited to AI and analytics workloads.

The roadmap also seeks to ensure that tape libraries can continue scaling into the exabyte range, giving organisations confidence that their archive strategy will remain technically and economically viable over the next decade.

Challenges, Objections And Criticisms

Perhaps not surprisingly, tape does still face some criticism. The biggest concern is access speed. For example, because tape is sequential, retrieving a specific file can be pretty slow, especially when the data is buried deep within a long cartridge. This is why tape is rarely used for operational workloads where rapid, repeated access is required.

There is also the practical side to consider. For example, tape libraries require careful handling, environmental controls and periodic testing. Skills are another issue. Many younger IT teams have grown up working only with cloud and flash systems, leaving fewer staff familiar with tape management. Migrating data between LTO generations can be time-consuming, and organisations must plan for these cycles to avoid being left with unsupported formats.

Also, some businesses prefer cloud archives because they offer global access, integration with cloud analytics tools and managed durability. Others simply feel tape requires more up-front investment than cloud subscriptions or deep-archive tiers. Perception also plays a part. Tape is sometimes viewed as outdated, even when the economics point strongly in its favour.

Even so, most analysts note that modern storage strategies are multi-tiered. Tape does not replace disk, flash or cloud, it complements them. Its role is to keep very large datasets safe, affordable and durable while faster environments deal with day-to-day workloads. As organisations continue to accumulate huge troves of data for AI and analytics, that role appears to be becoming more important, not less.

What Does This Mean For Your Business?

Tape’s renewed momentum shows that long-term storage decisions are changing as organisations weigh cost, risk and the growing importance of historical data. AI is accelerating that shift because archives that were once seen as routine compliance obligations are now being treated as potential training material and sources of future insight. This gives tape a clearer strategic role than it has had for many years. It offers a stable way to retain data at scale without placing pressure on budgets or energy targets, and it helps organisations withstand ransomware incidents by providing offline copies that cannot be tampered with remotely.

UK businesses in particular may find that tape fits naturally into multi-tier storage plans. Many rely heavily on cloud platforms for operational workloads, but long-term retention remains expensive when kept online. Tape provides a way to control those costs while meeting regulatory expectations around record keeping and resilience. It also offers a reliable route to building deeper AI datasets without needing to expand cloud storage indefinitely. These practical benefits explain why more IT teams are revisiting tape not as legacy infrastructure but as an essential pressure valve for growing digital estates.

Vendors and analysts expect this direction to continue as the roadmap evolves and capacities rise. However, the challenges identified in the article remain relevant. For example, access speed is still a limitation and operational expertise is still required, especially where organisations run large libraries across multiple generations. Misconceptions about tape’s relevance also persist, even as the technology improves. The reality is that these barriers tend to matter less once businesses focus on what tape is designed to do rather than what it is not. Long-term archives do not depend on millisecond retrieval, they depend on affordability, longevity and resilience, which are exactly the traits tape continues to offer.

Stakeholders across the wider ecosystem are responding to the same pressures. For example, cloud providers are investing in colder, slower archive tiers, compliance teams are tightening retention requirements, and security teams are prioritising offline backups. All of these shifts align with tape’s strengths. As AI models become larger and more data hungry, and as cyber threats continue to evolve, it seems likely that tape will remain a practical part of the storage mix for many years, especially for organisations that need to store vast volumes of information safely, predictably and at a manageable cost.

Tech Tip: Attach Files from Cloud Storage in Outlook

Did you know you can attach files from OneDrive or SharePoint directly to your Outlook emails? This feature saves time and streamlines your workflow.

To attach a file:

– Compose a new email in Outlook.

– Click on the “Attach File” button.

– Select “Browse Cloud Locations”.

– Choose OneDrive or SharePoint and select the file.

This feature is real and current in Outlook, making it easy to share files stored in your cloud storage without having to download and re-upload them. Give it a try!

Tech Tip – Use Windows Security to Check Device Performance and Health

Windows Security provides a comprehensive overview of your device’s health and security, including storage capacity, battery life, and apps and software that may affect your device’s performance. Here’s how to use it:

– Go to Settings > Privacy & Security (Update & Security in Windows 10) > Windows Security.

– Click on Device performance & health.

– Here, you can view a report detailing any issues with storage capacity, apps, battery life, and software that might impact system performance. If any issues are detected, Windows provides recommendations for resolving them.

Tech Insight : A Quick Guide To Flash Drives & HDD Storage

In this brief guide to storage technology, we compare and contrast the benefits of flash drives and Hard Disk Drives (HDD) for enterprise storage and take a look at some other popular storage options.

What are Flash Drives? 

Flash drives, sometimes called Solid State Drives (SSDs), use ‘flash memory’ to store data. The flash memory (where the data is stored) is integrated circuits, i.e. an array of memory cells made from floating-gate transistors that hold the data when the drive isn’t powered. Unlike traditional hard drives, they don’t have moving parts and offer faster data access and increased reliability. Their compact size also makes them an ideal choice for devices such as laptops and mobile devices. Popular types include USB flash drives, SSDs for computers and servers for high-speed data access, and memory cards such as the type commonly used in cameras and mobile devices for lightweight, mobile storage.

Flash Storage in Business Use 

Businesses use flash storage for tasks requiring speed and efficiency, such as operating system installations, running applications, and data processing.

Enterprise flash storage, commonly found in enterprise-level datacentres, is a sophisticated solution designed for handling large-scale data storage needs in datacentres. In terms of its aggregated capacity, it can run from tens of terabytes (TB) to many petabytes (PB) – where a petabyte is one quadrillion bytes! It consists of multiple flash drives assembled in a rack-mounted array.  The system is operated and governed by controller hardware, i.e. a computer that handles the input/output from hosts to the storage. The controller also performs other advanced functions to help maintain optimal performance.

The Benefits 

Enterprise storage of this kind offers benefits like:

– High performance – superior speed and low latency, significantly enhancing performance for demanding applications.

– Reliability and efficiency. With no moving parts, flash drives are more reliable and consume less power compared to traditional hard disk drives (HDDs).

– Scalability. The modular nature allows for easy expansion to meet growing data needs.

What Is QLC Flash Storage? 

QLC (Quad-Level Cell) flash storage is the latest advanced technology where each memory cell stores four bits of data (hence the ‘quad’ part of the name). This design allows for higher storage density, enabling more data to be stored in less physical space. As a result, QLC offers a cost-effective solution for businesses, particularly effective for managing large volumes of unstructured data.

While QLC increases storage capacity and reduces cost per GB, it also presents challenges around endurance. However, ongoing advancements are addressing these issues, making QLC a promising option for businesses seeking efficient and economical data storage solutions.

What About NVMe Flash? 

Another flavour of business flash storage is NVMe (Non-Volatile Memory Express). This is essentially a protocol tailored for flash storage, that can deliver significant performance improvements over older HDD-oriented protocols like SATA and SAS. It works by optimising data queues and buffers specifically for flash memory, which leads to faster data access and transfer speeds.

Some of the key benefits of NMVe include:

– It’s fast. NVMe greatly accelerates data processing and access, crucial for applications needing quick data retrieval.

– It offers expanded connectivity. NVMe-over-fabrics technology enables high-speed connections across datacentre networks, thereby supporting scalability.

– It’s future-ready. Using NVMe enables businesses to leverage the latest in flash storage technology for efficiency and growth.

Hard Disk Drives (HDD) Explained 

Hard Disk Drives (HDDs), like the type found in desktop computers, store data on spinning magnetic disks. They offer larger storage capacities at a lower cost per GB compared to flash drives. This makes them suitable for storing vast amounts of data like archives and backups.

For enterprise storage, HDD rack-mounted arrays preceded flash storage arrays and are still widely used as pooled storage for multiple enterprise users.

Comparing HDDs and Flash Drives for Enterprise Storage

Here’s a quick and easy comparison between the advantages and disadvantages of flash storage compared to HDD in terms of performance, cost, reliability, and future-readiness.

Performance 

Flash storage, such as SSDs, significantly outperforms HDDs in speed. They offer lower latency, with access times in low milliseconds or even microseconds, compared to the multiple milliseconds of HDDs. This results in much higher input/output operations per second (IOPS) and throughput rates up to four or five times quicker than HDDs. The lack of moving parts in flash drives contributes to this rapid performance.

HDDs, however, are limited by their mechanical nature, i.e. the physical movement of the moving parts (spinning platters and read/write heads) results in slower access times and reduced IOPS compared to flash storage.

Cost 

In terms of cost, flash drives are historically more expensive per GB than HDDs, although the cost of flash storage has been decreasing. For example, as of October 2023, the cost averaged $0.075/GB. While still more costly, the price gap between flash and HDD is narrowing. For example, again in OCtober 2023, SAS HDDs averaged $0.05/GB, and SATA HDDs were even lower at $0.035/GB.

Reliability 

Solid State Drives (SSDs) are generally more reliable than HDDs due to the lack of moving parts, which makes them less susceptible to mechanical failures and physical shocks. The mechanical components in HDDs can also be more prone to wear and tear over time, potentially leading to higher failure rates compared to SSDs.

Future-Readiness 

With their superior speed and decreasing costs, flash drives are increasingly becoming the preferred choice for future-focused enterprise storage, offering scalability and efficiency for high-performance computing environments.

While HDDs still play a role in enterprise storage (especially for archival and low-cost, high-capacity storage needs), they may not be as well-suited for future high-speed, data-intensive applications as flash drives.

What About In the Cloud? 

Flash storage is ideal for cloud applications requiring high performance, such as databases (e.g. SQL, Oracle, SAP Hana) and computing environments with specific needs (e.g. Windows, Lustre, MacOS). It’s chosen for its speed, lower latency, and high IOPS (Input/Output Operations Per Second). For example, major cloud providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) offer solid-state storage options with varying levels of performance and cost. Customers can select service levels based on capacity and IOPS, tailored to their specific workload requirements. There are also specialised flash storage options for file storage and offerings from specific suppliers (e.g. Azure’s NetApp Files).

HDD storage in the cloud, however, is mainly suitable for data that doesn’t require the high-speed access of flash storage. It’s often used for bulk storage, backups, archives, and other less performance-sensitive applications where cost is a more significant factor than speed. As such, cloud HDD storage is generally offered with service levels focused on capacity rather than speed. Customers can choose HDD storage for cost-effective, large-scale data storage needs and cloud providers may automatically use HDDs for certain types of storage services, particularly where high capacity at a lower cost is more important than performance.

All-Flash Datacentres? 

An all-flash datacentre is a concept where traditional storage media like HDDs and tapes are entirely replaced by flash storage. This idea has been gaining traction for about a decade, driven by the decreasing cost of flash storage (e.g. QLC flash) and its advantages in terms of rapid data access.

All-flash datacentres are an attractive proposition because flash storage’s rapid access speeds are particularly beneficial for tasks like running analytics on large datasets, where quick data retrieval is essential. Also, with flash storage, there is the potential to leverage artificial intelligence (AI) on extensive datasets, extracting more value from the data. In scenarios like ransomware attacks, the ability to quickly recover data from flash media may also prove to be a significant advantage.

Arrival and Challenges

The transition to all-flash datacentres is ongoing but gradual. While suppliers of flash storage are optimistic, analysts suggest that flash will penetrate secondary workloads but won’t completely replace spinning disks in the near future. As of now, a sizeable portion of data is still stored on HDDs.

One major challenge to the introduction of all-flash datacentres is the current lack of flash capacity to fully replace HDD storage. Also, despite falling prices, the cost of flash storage is still a consideration, especially for vast data storage requirements where HDDs can be more cost-effective.  It’s also worth remembering that certain types of data and use cases may still benefit from the characteristics of traditional HDD storage, delaying the complete shift to all-flash solutions.

Other Enterprise Storage Solutions 

A few examples of other enterprise data solutions include:

– Network Attached Storage (NAS). This refers to a network-connected device providing centralised data access to multiple users.

– Cloud Storage. Clearly, this online storage method (which incorporates flash and HDD) is the one that most businesses would recognise. Cloud services offer a range of benefits including cost-effectiveness, ease of use, scalability, remote access, and often enhanced security features.

– Hybrid Storage Systems that combine the speed of SSDs with the capacity of HDDs can be a way to offer a balanced solution.

What Does This Mean For Your Business? 

In today’s data-driven world, understanding your business’s unique storage requirements is key to selecting the right technology. The choice between flash drives and HDDs isn’t just about current requirements but also about anticipating future needs. Flash drives, with their high performance and reliability, are ideal for operations demanding speed and frequent data access, whereas HDDs are still relevant for large-scale storage where cost-effectiveness is paramount.

Cost is always a major concern for businesses and while flash storage costs are decreasing, they are still higher than HDDs and it may be a case of balancing the need for speed and performance against budget constraints. The narrowing price gap, however, may now be making flash a more accessible option for a broader range of applications.

As stated above, the reliability of SSDs (due to their lack of moving parts) could offer peace of mind for businesses with critical data needs. Also, as technology moves towards faster and more data-intensive applications, SSDs are a future-ready choice, ensuring your business remains competitive and agile.

With cloud storage becoming a staple for many businesses, understanding the use of flash and HDD in the cloud is helpful. For example, flash is ideal for performance-hungry applications in the cloud, while HDDs serve well for less demanding, bulk storage tasks. This distinction can help guide businesses in optimising cloud storage expenses and performance.

Looking ahead, the concept of all-flash datacentres, while still developing, points to a future where rapid data access and processing will be standard. Businesses should monitor this trend, as it promises enhanced capabilities for data analytics and AI, alongside quicker recovery from data incidents.

Finally, many enterprises may want to consider a more holistic approach to data storage, possibly employing hybrid storage systems that combine the speed of SSDs with the high capacity of HDDs. This strategy allows businesses to leverage the best of both worlds, ensuring a balanced, efficient, and scalable storage infrastructure.

Hopefully, this brief guide has gone some way to demystifying some aspects of enterprise storage technologies.