An Apple Byte : Apple Tests Contingent Pricing To Retain Developers

To keep its App Store appealing to developers after they gain the right to distribute apps through their own channels when the EU’s Digital Markets Act (DMA) comes into force, Apple is introducing a pilot test of “contingent pricing.”

This means that developers can bundle subscriptions for two apps at a discounted price in the Apple App Store. Apple says that developers can offer customers a discounted subscription price as long as they’re actively subscribed to a different subscription. It can also be used for subscriptions from one developer or two different developers.

Apple says it hopes the move will help developers attract and retain subscribers and that developers interested in offering contingent pricing in their app should start planning now and sign up to get notified when more details are available in January.

An Apple Byte : Apple To Allow Sideloaded EU App Stores

In compliance with the regulations in the EU’s Digital Markets Act (DMA), and following the iOS 17.2 update, it’s been reported that Apple will soon be allowing iOS users to sideload app stores in the EU.

This means that iOS users will be able to download and install apps from sources other than its official Apple App Store, which has previously been the only source for downloading apps on iPhone and iPad.

It’s been reported that sideloading from app stores in the EU could be available to iOS users in the first half of 2024. This opening up of competition to something that Apple has had full control over could affect the company’s revenue if users choose non-Apple channels for app payments.