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Company Check – Meta : Merchandising & Military

Posted on by Paul Stradling

Meta is stepping up its push into physical retail, open-source AI, and military-grade AR and VR technology, but each move is attracting scrutiny and raising new questions about ethics, transparency, and the company’s strategic direction.

Physical Stores Selling Smart Glasses

Meta is reportedly preparing to open a new wave of physical retail stores in a strategic bid to push sales of its Ray-Ban smart glasses and other wearable devices. The move (first revealed by Business Insider) signals a move from virtual ambitions into tangible retail expansion as the company looks to solidify its position in the emerging face-computing market.

It’s worth noting here that this won’t be Meta’s first foray into bricks-and-mortar. For example, the company launched its debut physical store in Burlingame, California in 2022, followed by a pop-up in Los Angeles. But this latest round of hiring and planning suggests a much broader rollout is on the cards.

The logic behind Meta’s planned move appears to be that smart glasses, especially those blending AR features with fashion, are inherently tactile. Trying them on in person can make or break a sale. It seems that although Meta reportedly sold over 1 million Ray-Ban Meta smart glasses in 2024 alone, CEO Mark Zuckerberg is said to have challenged staff to raise that figure to 5 million units, prompting the search for a more immersive retail strategy.

In-Store Demos

In-store demos will also likely help Meta showcase its Meta Quest VR headsets, especially as rivals like Apple raise the stakes with more premium offerings like the Vision Pro, priced at $3,499 but struggling to attract mass-market adoption.

By creating dedicated physical spaces, Meta seems to believe it could address two problems at once, i.e. differentiating its devices from commodity tech, and humanising a brand that’s often criticised for being too virtual and too data-hungry.

For business users, this matters. For example, the rise of face-worn computing is set to impact fields from healthcare to logistics. With AI-assisted smart glasses already capable of real-time transcription, photo capture, and even livestreaming, the line between personal wearables and professional tools is blurring fast.

However, it seems that retail has proven a tricky terrain for Big Tech. For example, Microsoft famously shuttered its 83 stores in 2020, and Amazon has scaled back its ambitions after mixed success with physical shops. Meta’s challenge, therefore, may be to offer something more experiential than transactional, and something that convinces users and developers alike that these devices are more than gadgets.

“Open Washing” Accusations Cloud Meta’s AI Open Source Push

At the same time that Meta is championing openness in AI, the company is facing renewed criticism for allegedly misrepresenting the nature of its flagship Llama models, with critics accusing it of “open washing.”

This latest controversy stems from Meta’s role in sponsoring a Linux Foundation research paper, The Economic and Workforce Impacts of Open Source AI, published in May. The report highlights the cost savings and innovation benefits of open source AI (OSAI), noting that 89 per cent of AI-adopting organisations use some form of open source infrastructure, and that open models are significantly cheaper to deploy than proprietary ones, findings that are hard to ignore for small businesses and tech start-ups.

Meta’s involvement in the report, however, has triggered backlash. For example, critics, including OpenUK CEO Amanda Brock, argue that Llama does not meet the widely accepted Open Source Definition (OSD), largely due to commercial use restrictions embedded in its licence.

“Llama isn’t ‘open source’, whatever definition you choose to use for open source,” Brock stated. “We rely on open source being usable by anyone for any purpose, and Llama is not.”

The nuance here is key. Meta’s Llama models (including Llama 2 and 3) are open access, meaning researchers and developers can use them freely in many cases. However, the restrictions on high-scale commercial use mean they fall short of being truly “open source” under OSI standards.

For Meta, the implications are twofold. First, its marketing message around openness risks losing credibility, especially as regulators in the EU and US begin using “open source” as a basis for liability exceptions in AI laws. Second, it could jeopardise Meta’s appeal to developers who value transparency, forkability, and independence from Big Tech.

The Linux Foundation report itself finds that open models are being adopted more heavily by small businesses than large enterprises, with smaller firms citing lower costs and greater flexibility as primary drivers. If Llama isn’t genuinely open, these businesses could end up relying on what they believe is community-driven infrastructure, only to face legal grey areas or cost barriers later.

While Meta has made real contributions to the open AI ecosystem, including the release of PyTorch and participation in Hugging Face, it’s likely that the wider industry is watching closely to see whether the company’s vision of openness is consistent, or just convenient.

From Metaverse to Military

In yet another Meta development, and this time one that caught many observers by surprise, Meta has signed a deal with Anduril Industries, a fast-growing US defence contractor, to build AR and VR devices for military use.

The irony hasn’t gone unnoticed. For example, Anduril’s founder, Palmer Luckey, was famously ousted from Meta’s predecessor, Facebook, back in 2017, reportedly over political donations and internal disagreements. Now, Luckey is working with his former employer on a project aimed at turning soldiers into what he describes as “technomancers.”

“I am glad to be working with Meta once again,” said Luckey in a statement. “The products we are building with Meta do just that.”

Battlefield-Ready Technology

According to Meta, the partnership will leverage its expertise in AI and extended reality (XR) to deliver battlefield-ready technology that enhances real-time situational awareness. The systems are expected to integrate with Anduril’s Lattice platform, a command-and-control interface powered by AI that overlays live battlefield intelligence into soldiers’ fields of view.

Could Actually Make Money

Meta’s AR and VR ambitions have so far been expensive and, arguably, unproven. Its Reality Labs division lost $4.2 billion in Q1 2025, part of a long-term investment strategy that has seen Meta burn through over $80 billion on immersive tech since acquiring Oculus in 2014. However, with the US military’s proposed $1 trillion budget, the defence market could finally offer a return.

Progress and Pitfalls

For business users and the wider XR market, the defence partnership signals both progress and potential pitfalls. For example, military involvement could fast-track innovation, enhance hardware capabilities, and make advanced technologies more accessible for commercial use. However, it also raises serious questions about Meta’s role in surveillance, data handling, and the broader ethical implications of merging consumer tech with military objectives.

Notably, Microsoft handed off its own US Army IVAS contract to Anduril earlier this year, having struggled to deliver effective headsets with its now-discontinued HoloLens. That leaves Meta and Anduril in what appears to be a strong position to lead the next wave of military-grade XR, and potentially commercial spin-offs.

What Does This Mean For Your Business?

Taken together, Meta’s latest moves suggest a company trying to reposition itself at the centre of three major battlegrounds: consumer hardware, AI ethics and extended reality. Each initiative carries its own rationale. Retail stores aim to offer hands-on experience, the push for AI openness suggests leadership in cost-efficient tools, and the defence partnership seeks a path to long-term commercial viability. However, the connections between these efforts reveal a deeper tension. Is Meta attempting to cater to every audience at once, or is it spreading its efforts too widely in a fast-changing technological landscape?

The physical retail expansion is perhaps the most straightforward. It gives Meta a tangible way to demonstrate products that have, until now, lived mostly in speculative hype cycles. Smart glasses, in particular, are on the verge of moving from novelty to utility, and a physical showroom model could help convert curiosity into confidence. For UK businesses operating in sectors like healthcare, manufacturing, logistics or retail, that’s potentially game-changing. If the technology works and is easy to trial and adopt, it could speed up the mainstreaming of AR in workplace settings.

However, it’s the open-source AI row that cuts to the heart of Meta’s credibility. The company is trying to paint itself as a champion of openness, cost savings, and accessibility, which is a narrative that appeals to developers and small firms alike, but the reality of Llama’s licensing restrictions muddies that message. If Meta is seen to be overstating its openness, or using community narratives to mask corporate control, it could backfire with the very audiences it’s hoping to win over. For UK tech start-ups and SMEs, who often rely on open source to compete with bigger players, the difference between “open” and “open enough” represents a business risk.

The Anduril partnership adds another layer of complexity. On paper, it could finally make Meta’s multibillion-dollar investment in XR technologies pay off. But aligning with military objectives also risks alienating consumers, employees, and partners who are wary of how immersive tech might be used in surveillance or combat. In a world increasingly conscious of tech’s societal impacts, even commercial buyers may start asking harder questions about the provenance and purpose of the tools they deploy.

From businesses and developers to policymakers, the message appears to be that Meta is doubling down on its hardware and AI bets. That said, how it navigates trust, ethics and transparency will shape not only its own future, but the broader acceptance of emerging tech across the board. What comes next may, therefore, depend less on product specs and more on public perception, legal scrutiny, and whether Meta can balance innovation with genuine accountability.

Tech News : Slow Websites Costing UK Businesses £££

Posted on by Paul Stradling

A recent study by US-based hosting provider Liquid Web has revealed that slow website performance is costing businesses thousands of pounds per year in revenue and draining resources at an alarming rate.

Slow Websites Costing UK Businesses 

The study, which was based on a survey of 206 business owners from industries ranging from ecommerce to consulting, found that poor website performance costs businesses an average of 15 per cent of their annual revenue. For small businesses earning $119,000 / £93,000 annually, this translates to a loss of approximately £14,000 per year.

In an era where online presence is vital for business success, these findings appear to highlight a critical need for companies to address their digital inefficiencies.

The Financial Toll of Poor Website Performance

According to the survey, over one in ten businesses experienced website downtime over the past year, while 35 per cent dealt with slow loading times. These types of issues not only frustrate users but also significantly impact revenue. For example, businesses reported an average traffic loss of 7.5 per cent due to sluggish website speeds or downtime, with 12 per cent of respondents admitting they lose revenue every month.

Even Worse for Ecommerce Businesses 

For ecommerce businesses, where online transactions form the backbone of operations, the impact appears to be more pronounced. For example, approximately 13 per cent of ecommerce respondents indicated monthly revenue losses, with these losses equating to an 11 per cent annual shortfall. The study also highlighted key moments, such as Black Friday, where businesses estimate they could lose over £900 due to performance-related issues, with slow-loading pages being a major contributor to bounce rates exceeding 50 per cent.

Reputation and Growth Opportunities at Stake 

Beyond immediate financial losses, it seems that poor website performance has ripple effects that hinder long-term growth. For example, two-thirds of businesses reported lost revenue, and 55 per cent acknowledged missing critical growth opportunities due to performance issues. Damage to brand reputation was another significant concern, with 41 per cent of respondents citing this as a consequence, while 33 per cent faced an increase in customer complaints.

Also, the Liquid Web survey revealed that more than a quarter of business owners felt their slow websites caused them to lag behind competitors with more reliable online platforms. In highly competitive sectors such as ecommerce and digital marketing, falling behind rivals can lead to substantial long-term losses.

Responding to the survey results on the Liquid Web website, Tiffany Bridge, Ecommerce Product Manager at Liquid Web, emphasised the customer experience angle, saying: “When pages take too long to load, customers leave—sometimes for good—resulting in lost sales and damaged trust.” 

Barriers to Improvement 

While the need for improvement is evident, many businesses say they face obstacles in implementing necessary changes. For example, the survey showed that cost appears to be the most significant barrier, with half of the surveyed businesses citing it as a limitation. Also, 30 per cent of respondents pointed to a lack of technical expertise as a hindrance. Other challenges included time constraints, unclear ROI, and insufficient resources.

Still Planning Investment 

Despite these barriers, 28 per cent of business owners surveyed said they plan to invest an average of £900 in website improvements ahead of the holiday season by optimising images and code (38 per cent), reducing third-party plugins (32 per cent), and switching to high-performance hosting providers (27 per cent).

The High Stakes of Seasonal Sales 

The stakes are especially high during peak shopping periods like Black Friday (now very popular in the UK too) and Cyber Monday. For many businesses, these days can contribute up to 30 per cent of their annual sales volume. Liquid Web’s study revealed that even just a 1-second improvement in site speed can increase conversion rates by a massive 27 per cent, thereby highlighting the importance of performance during high-traffic events.

Ryan MacDonald, Chief Technology Officer at Liquid Web, also pointed out the importance of scalability, saying: “With the right scalable solutions, businesses can handle busy periods like the holidays without overextending their budget while laying the foundation for long-term success.” 

Turning Challenges into Opportunities 

While the findings paint a concerning picture, it could be said that they also serve as a wake-up call for businesses to turn performance challenges into opportunities. High-performance hosting, proactive optimisation, and strategic scalability are just some of the measures businesses can take to ensure their websites remain reliable and competitive.

It should also be noted here that, although Liquid Web’s study has revealed some important insights, Liquid Web is in the business of providing hosting solutions, meaning that it is perhaps not surprising that a key recommendation of the report is that investing in website performance is not just a technical necessity but a strategic imperative for businesses looking to thrive in a digital-first world.

What Does This Mean for Your Business? 

The findings from Liquid Web’s study essentially show that in today’s ‘digital-first’ world, website performance is not a luxury but a necessity. Businesses across industries are increasingly reliant on their online presence, and the consequences of underperformance appear to be stark. From lost revenue and diminished customer trust to reputational damage and missed growth opportunities, the costs of a slow or unreliable website are likely to be far-reaching. For small businesses, where every pound counts, the financial toll alone can be devastating, as highlighted by the average annual losses of up to £14,000.

What this means for businesses is that addressing website performance issues is no longer optional. However, while the study strongly advocates for investment in high-performance hosting and site optimisation, these recommendations must be considered alongside the practical challenges faced by many businesses, such as limited budgets, technical expertise, and resources. A balanced approach that weighs the costs of improvement against the potential losses caused by inaction may, therefore, be recommended.

The study also serves as a reminder of the competitive edge that reliable website performance can provide. In crowded markets like ecommerce and digital marketing, where customer expectations are higher than ever, businesses with fast, dependable websites are more likely to attract and retain customers. Conversely, those that lag behind risk losing not only sales but also their standing against more digitally agile competitors.

For many businesses, the prospect of investing in better hosting or optimising site speed may seem daunting, but as the data shows, the returns can far outweigh the initial outlay. For example, the study revealed that improving page load times by even a second can lead to a 27 per cent increase in conversions, a powerful incentive to prioritise performance enhancements, particularly during critical sales periods like Black Friday or Cyber Monday.

However, it is also important to approach the findings with some perspective – hosting providers may be viewed as having a vested interest in highlighting the need for better hosting solutions. While this study offers valuable insights, businesses may want to tackle some of the lower-hanging fruit first by (for example) reducing unnecessary plugins, optimising images and code (or implementing caching) before or alongside upgrading hosting solutions.

The message in this case appears to be clear: businesses cannot afford to overlook the impact of poor website performance. Whether through small, incremental improvements or larger investments in high-performance hosting, addressing these issues may be vital not only to protect revenue but also to foster customer loyalty and secure long-term growth. In an increasingly digital economy, those that take proactive steps now should be better positioned to thrive in the years ahead.

Tech News : Social Media Health Findings

Posted on by Paul Stradling

A new study from the University of British Columbia (UBC) has found that it’s how young people use social media, not how long they use it, that matters most in relation to their mental health.

Challenging Common Beliefs About Social Media Use

The groundbreaking study, led by psychology professor Dr. Amori Mikami, has challenged widespread assumptions about social media and mental health. Contrary to the belief that time spent online is the key factor, the research reveals that how young people use social media has a far greater impact on their well-being.

The study found that intentional, mindful engagement with social media can significantly improve mental health, reducing the negative effects often linked to excessive use. Published in the Journal of Experimental Psychology: General, the findings may provide valuable insights for individuals, businesses, and social media platforms looking to foster healthier online habits.

How The Study Worked

The study, involving 393 Canadian young adults aged 17 to 29, explored two approaches to modifying social media habits, i.e. abstinence and intentional use. Participants were divided into three groups:

1. Control Group: No changes to their usual social media habits.

2. Abstinence Group: Encouraged to stop using social media entirely.

3. Tutorial Group: Coached to use social media more thoughtfully by fostering meaningful interactions and avoiding harmful comparisons.

Over six weeks, the participants’ social media behaviours were tracked using self-reports and smartphone monitoring, while their mental health outcomes, such as anxiety, depression, and loneliness, were assessed.

The Key Findings

The study revealed that both the abstinence and tutorial groups experienced mental health benefits compared to the control group, but in different ways. For example, the study revealed that:

– Abstinence reduced anxiety and depression. Those who abstained entirely saw the largest decreases in symptoms of anxiety and depression. This was attributed to a decline in social comparison and the pressures of self-presentation.

– Intentional use combated loneliness and fear of missing out (FOMO). The tutorial group, who were coached to prioritise meaningful online interactions, reported reduced feelings of loneliness and FOMO. Unlike the abstinence group, these participants still engaged with social media but in a way that supported their mental health.

Interestingly, while both approaches reduced social comparisons, the tutorial group’s method of selectively following and muting accounts proved effective in building a healthier online environment.

14:37 04/12/2024Why These Results Matter

One important finding of the study was that quitting social media altogether isn’t the only path to better mental health. For example, by adopting intentional practices, such as unfollowing accounts that trigger negative feelings and actively engaging with supportive friends, users can reap the benefits of connectivity without falling into harmful patterns.

The study’s leader, Dr. Mikami, highlighted the practical nature of these changes, saying: “For many people, quitting social media isn’t realistic. But curating a more positive experience is a viable way to support mental well-being.”

These findings also carry significant implications for businesses that rely on social media advertising. With users becoming increasingly aware of their online habits, businesses may need to reconsider how they engage with audiences. Content that fosters positive interactions and avoids triggering negative self-comparisons could become more effective in maintaining consumer trust and loyalty.

What About Social Media Companies?

Social media platforms are under growing pressure to address their impact on mental health. The UBC’s research highlights the need for features that promote healthier usage, such as tools for muting harmful content or encouraging active, meaningful interactions.

Platforms like Instagram and Facebook could also benefit from transparency about curated content. For example, promoting the idea that most posts represent highly filtered versions of reality might help users avoid damaging comparisons.

Australia’s Social Media Ban for Under-16s

The findings arrive as global governments grapple with the implications of social media on young users. Notably, the Australian Senate has just passed legislation banning social media use for children under 16. The move reflects growing concern over the psychological impact of early and unchecked access to social platforms.

While Australia’s ban seeks to address potential harms by restricting access, UBC’s research offers a complementary perspective, i.e. that education and intentional usage might achieve similar, if not better, outcomes without requiring full abstinence. Together, these approaches could shape future policies and intervention strategies worldwide.

The Bigger Picture

The UBC study provides a balanced view, showing that social media is neither inherently harmful nor entirely beneficial; rather, its impact depends largely on how it is used. With 81 per cent of young adults in North America regularly using social media, and platforms like Instagram and Facebook seeing significant growth during the pandemic, these insights are timely.

The research also challenges the notion of “digital detoxes” as the sole solution to mental health issues. Instead, it calls for a shift in perspective, encouraging users to actively shape their online experiences rather than retreat from them entirely.

Dr. Mikami summarised the findings, saying: “For young people, it’s not about logging off—it’s about logging on with intention.”

What Does This Mean For Your Business?

The findings from the UBC study show that the relationship between social media and mental health is more nuanced than many people thought. Far from being a one-dimensional issue, the impact of social media use appears to depend on the quality of engagement rather than the quantity of time spent online. This shift in perspective challenges the prevailing belief that limiting screen time is the only way to improve well-being. Instead, it opens the door to alternative strategies that allow users to maintain their online presence while fostering healthier habits.

For individuals, the message is clear: curating a positive online experience by actively managing who they follow and how they interact can reduce feelings of anxiety, loneliness, and FOMO. It is a practical and attainable solution, especially for those who rely on social media for personal or professional connections.

While features such as muting, unfollowing, and transparency about curated content already exist, their effectiveness depends on widespread awareness and adoption. Platforms must, therefore, actively promote tools that encourage mindful use and consider designing new features to enhance meaningful interactions. This shift could help address growing concerns about the negative effects of social media, particularly among younger users.

The study’s insights also resonate with broader policy discussions, such as Australia’s recent decision to ban social media use for those under 16 without parental consent. While such measures aim to mitigate risks, the UBC findings suggest that education on intentional use could be equally, if not more, effective.

The research, therefore, reframes the debate on social media, moving beyond the binary of “good” or “bad” usage. For a generation deeply entwined with digital technology, this perspective offers hope that social media can be a tool for connection and growth rather than a source of stress and comparison.

An Apple Byte : Microsoft Office 2024 For Macs (Subs-Free!)

Posted on by Paul Stradling

Microsoft is now offering a no-subscription, standalone version of Microsoft Office 2024, available as a “one-time purchase for 1 PC or Mac.” 

As a one-time purchase version of Microsoft Office, this provides permanent access to Microsoft’s classic productivity suite, representing a longer-term cost-saving alternative to the subscription-based Microsoft 365.

Two versions of the one-time purchase Microsoft Office 2024 for Mac are now available:

1. Office Home 2024 is priced at £129.99, including Word, Excel, PowerPoint, and OneNote (for non-commercial use).

2. Office Home & Business 2024 is priced at £249.99, which includes everything in the Home version plus Outlook and rights for commercial use.

Both require a Microsoft account and an internet connection.

Unlike Microsoft 365, which includes cloud-based services, this standalone version does not provide access to services such as 1 TB of OneDrive storage, 60 Skype minutes per month, Microsoft chat and phone support, or regular feature updates.

However, the Office Home & Business 2024 version offers added functionality for those needing Outlook or the ability to use Office apps commercially.

As Microsoft highlights, “one-time purchases don’t have an upgrade option, which means if you plan to upgrade to the next major release, you’ll have to buy it at full price”. 

This makes it a more cost-effective choice upfront for users, though Mac users will need to consider whether they prefer the lower initial cost over the ongoing updates and services available with a Microsoft 365 subscription.

Tech News : Yoast Gets AI Optimize (Yes, with a ‘Z’)

Posted on by Paul Stradling

Yoast, the company behind the popular SEO plugin for WordPress, has announced the introduction of ‘Yoast AI Optimize’ feature which is designed to simplify SEO tasks by providing AI-powered optimisation suggestions for content at the click of a button.

Helps With Essential SEO Factors 

Specifically, ‘Yoast AI Optimize’, which is only available to Yoast SEO Premium customers, focuses on enhancing ‘Keyphrase in Introduction’, ‘Keyphrase Density’, and ‘Keyphrase Distribution’, which are essential SEO factors.

How It Works 

To use the new feature within the WordPress editor, users open their post or page and go to the Yoast SEO sidebar. For assessments like ‘Keyphrase in Introduction’, ‘Keyphrase Density’, and ‘Keyphrase Distribution’, there’s a sparkly icon next to them in the SEO analysis section. Clicking this icon triggers the AI to generate optimisation suggestions for the selected content. Users can then choose to either apply the AI’s suggestions to the content or dismiss them.

The Benefits 

Whereas the popular (regular) Yoast plugin, which currently has more than 13 million active installations, requires the user (who may not be knowledgeable about SEO) to manually make SEO adjustments, the new feature does it all with just a few clicks, and the changes are made automatically throughout the text. This saves time, streamlines the SEO process, removes complexity, and democratises effective SEO – i.e. making it accessible for all content creators, freelancers, and marketers.

Kimberley Cole, General Manager Europe at Newfold Digital, parent company of Yoast, said of the new feature: “With Yoast AI Optimize, users can save time and energy by tapping into SEO powered by AI and unlocking the full potential of their website, blog, online store and more.” 

In terms of how the new feature may improve Yoast’s market position, Kimberly Cole said: “As AI-infused technology evolves, Yoast, the world’s largest SEO plugin, remains at the forefront by combining our in-house SEO expertise with the technology of today to provide the highest quality SEO tools that simplify and elevate the user experience for all website owners. By improving search rankings, SEO drives targeted traffic, boosts credibility and helps businesses market their products and services more effectively in an increasingly competitive digital landscape.”   

Drawbacks 

With something that sounds this good, there must some drawbacks! Some of these include :

– It is currently only available for texts up to 1000 words, thereby restricting its usability, especially for users with longer content or those using different editors.

– Users cannot accept just part of a suggestion but must accept ‘all … or none’. This reduces flexibility and customisation options and may force users to accept changes they don’t fully agree with.

– The feature is only available for the Block editor and users can only optimise content in the Paragraph, Heading, List, and Table blocks. Content from other blocks can’t be optimised.

– ‘Yoast AI Optimize’ is currently only available for the following SEO checks: Keyphrase in Introduction, Keyphrase Density, and Keyphrase Distribution. For Keyphrase Density, it can only support the case in which the key phrase is underused. If the key phrase is overused, the ‘Yoast AI Optimize’ feature can’t be provided.

Currently in Beta 

‘Yoast AI Optimize’ is currently in Beta and to access it, (Yoast SEO Premium) customers must have updated to the most recent version, 23.2, and granted consent to use AI.

What About Yoast’s Competitors? 

Yoast faces several strong competitors in the SEO plugin market, many of which have AI-powered features similar to (or even more advanced than) Yoast’s AI offerings. For example:

– Rank Math is a highly recommended alternative with robust automation, allowing users to optimise content for multiple keywords and perform full SEO audits. It integrates AI to assist with schema markups and offers a content analysis tool that automates SEO tasks like generating meta titles and descriptions.

– All in One SEO (AIOSEO), another major competitor, provides AI-powered keyword ranking and content decay analysis, helping users track and optimise older posts. Its AI features also extend to automated link suggestions and meta generation, making it highly efficient for content creators.

– SEOPress includes AI capabilities for generating SEO metadata (like meta descriptions) based on the content. It also offers white-label options, making it popular among agencies. SEOPress provides a clean, user-friendly interface while handling complex tasks like generating sitemaps and managing structured data.

– SEMRush, although broader in scope, includes AI-powered tools like its SEO Writing Assistant that helps optimise content for readability and search engine performance. It offers AI-driven content suggestions and meta generation, making it a comprehensive tool for both SEO and content creation.

What Does This Mean For Your Business? 

The introduction of ‘Yoast AI Optimize’ could prove to become very helpful to businesses aiming to improve their website’s SEO, particularly those that lack technical expertise in this area. With AI taking over many of the manual and time-consuming SEO tasks, businesses can now streamline their optimisation processes. This means that even small businesses and individual content creators may now be able to implement sophisticated SEO practices without having to invest heavily in SEO expertise or tools. This AI feature could enable them to optimise content quickly and more effectively, which could result in better search rankings, increased traffic, and ultimately, higher conversions and sales.

For existing Yoast SEO Premium users, this new feature could enhance the value of their subscription. It simplifies SEO further by automating tasks like keyphrase management, allowing users to focus more on content creation rather than manual optimisation. However, while the feature is currently limited in terms of functionality and word count, its potential is clear. As the AI develops, users can perhaps expect greater flexibility and wider applications, which would only enhance its appeal.

For Yoast, this innovation strengthens its competitive edge in a rapidly evolving market. By incorporating AI, Yoast is hoping to position itself as a forward-thinking leader in SEO, and ensure it adds value and retains users by staying at the forefront of search engine optimisation trends. However, the competition is fierce. Competitors like Rank Math and AIOSEO are also leveraging AI to offer advanced features, and the race to provide the most user-friendly, efficient, and powerful SEO tools is heating up.

More broadly, this is just another example of how AI is transforming the digital landscape. From content generation to SEO optimisation, the integration of AI across digital tools is changing how businesses manage their online presence. The growing influence of AI within SEO can now empower businesses to hopefully achieve better results faster, and it raises the bar for SEO tools in general. That said, ultimately, search engine algorithms (especially Google’s), control how effective SEO efforts are, and if all users started using effective AI-powered SEO tools, this would perhaps require another algorithm change. Therefore, how well Yoast (and other SEO tools) keep up with changes made by search engines (which use AI themselves) will have a bearing on how effective they are.

That said, with AI SEO tools like Yoast offering a good chance to improve ranking, for businesses, this means staying informed about the latest AI-powered tools may now be essential to maintaining a competitive edge in their digital marketing efforts.

Essentials Explained : Getting Rid of e-Waste

Posted on by Paul Stradling

In this second of our ‘Essentials Explained’ series, we explore how e-waste is currently disposed of, what happens to it afterwards, plus various initiatives and strategies aimed at reducing the ever-increasing pile of discarded electronics.

What Is E-Waste? 

Electronic waste (e-waste) refers to any electronic device that has reached the end of its useful life and is discarded. This can include everything from obsolete computers, servers and mobile phones to outdated office equipment like printers, photocopiers and even light bulbs.

The improper disposal of e-waste poses severe environmental and health risks. Many electronic devices contain toxic substances such as lead, mercury, and cadmium which can leach into the soil and water, causing long-term environmental damage. Also, when e-waste is burned or improperly handled, harmful chemicals can be released into the air, posing a threat to human health.

The sheer volume of e-waste (combined with its hazardous nature) underscores the importance of proper disposal methods and the need for businesses to take proactive steps in managing their electronic waste.

How Much E-Waste Is There? 

With the relentless pace of technological advancement, global e-waste generation continues to grow at an alarming rate. In 2023, the world produced approximately 63.3 million tonnes of e-waste. This actually represents a slight increase from the 62 million tonnes generated in 2022. This trend indicates that e-waste is increasing by about 2.6 million tonnes annually and it is projected to reach around 82 million tonnes by 2030!

The UK alone produces approximately 24.9kg of e-waste per person each year, which is significantly higher than the European Union average.

How UK Businesses Can Dispose of E-Waste 

Understanding and managing e-waste is not just an environmental responsibility but also an opportunity to enhance sustainability credentials and ensure compliance with regulations.

Currently, e-waste can be disposed of in several ways, but the most common methods include recycling, landfill, and informal disposal.

In the UK, however, businesses are legally required to dispose of their e-waste in a manner that complies with the Waste Electrical and Electronic Equipment (WEEE) Regulations. Here’s how this process typically happens:

Assessment and Collection 

Businesses first need to assess their electronic waste to determine whether it can be refurbished or if it should be recycled. Items that are still functional can be donated, sold, or refurbished.

For items that need to be disposed of, businesses can arrange for collection by authorised waste carriers. Many IT Asset Disposition (ITAD) companies offer services that include secure data destruction, collection, and responsible recycling of e-waste.

Examples of well-known IT Asset Disposition (ITAD) companies include:

– Sims Lifecycle Services (SLS) – One of the largest ITAD providers globally, with significant operations in the UK.

– Restore Technology – Part of the Restore Group and a leading UK ITAD company offering a full suite of services for IT asset disposal.

– Stone Group – A UK-based ITAD provider that focuses on providing sustainable IT asset management solutions.

– Tier 1 – A UK-based ITAD company with a strong reputation for providing secure and compliant IT asset disposal services.

These are just a selection of some of the bigger names – there are, of course, many more ITAD companies for businesses to choose from.

Data Destruction 

Before any disposal, however, it is crucial for businesses to ensure that all data on electronic devices is securely erased to prevent data breaches. This is often done by ITAD companies that specialise in secure data destruction, providing certification for the process.

Recycling 

Collected e-waste is then transported to authorised recycling facilities. These facilities are equipped to safely dismantle electronics, recovering valuable materials such as metals and plastics. The WEEE Regulations require businesses to ensure that their e-waste is sent to facilities that meet environmental standards.

Some e-waste is exported for recycling under strict regulatory controls, though this is less common due to concerns about environmental and health impacts in destination countries.

Documentation and Compliance 

In the UK, businesses are legally required to dispose of e-waste through authorised channels under the Waste Electrical and Electronic Equipment (WEEE) Directive. This directive ensures that e-waste is properly collected, treated, and recycled, thereby reducing the amount that ends up in landfills.

This means that UK businesses must maintain records of their e-waste disposal to demonstrate compliance with WEEE regulations. This includes documenting the amount and type of e-waste, the method of disposal, and the recycling outcomes. These records are crucial for regulatory audits and to ensure legal compliance. However, compliance can be complex, and as such, many businesses may still be inadvertently contributing to the problem through improper disposal practices.

Reuse and Refurbishment 

An increasing number of businesses opt to refurbish and reuse electronic equipment instead of disposing of it. This not only reduces waste but also cuts costs and supports sustainability goals. Reused and refurbished equipment is often sold or donated, extending the lifecycle of electronic devices. Examples of UK companies offering refurbishment include:

– Envirofone. This UK company focuses on the refurbishment of mobile phones and tablets. They purchase old or unwanted devices, refurbish them to ensure they are in good working condition, and resell them to consumers.

– The Phone Co-op. Part of the Midcounties Co-operative, it offers refurbished mobile phones as part of its sustainability initiatives.

– Techbuyer. A global leader in the refurbishment and resale of data centre equipment, including servers, storage, and networking devices, Techbuyer purchase used IT hardware, refurbish it (to a high standard), and then sell it with warranties.

These are just a few examples, there are many more – the point is that by following these (compliant) steps, UK businesses can manage their e-waste responsibly, thereby minimising environmental impact and ensuring compliance with national regulations

Recycling 

Recycling is the most environmentally responsible option, allowing for the recovery of valuable materials such as gold, silver, and copper. These materials can then be reused in the production of new electronic devices, reducing the need for mining, and conserving natural resources. For example, it’s estimated that one million mobile phones can yield 35,274 pounds of copper, 772 pounds of silver, and 75 pounds of gold!

Only 20 Per Cent Is Recycled 

Unfortunately, despite the potential benefits of recycling, only about 20 per cent of global e-waste is formally recycled. The rest often ends up in landfills or is sent to developing countries where it is informally recycled. This informal recycling often involves dangerous practices, such as burning circuit boards to extract metals, which expose workers to toxic fumes and result in severe environmental pollution.

What Happens to E-Waste After Disposal? 

Once e-waste is disposed of, its journey depends largely on how it has been processed. In cases where e-waste is correctly recycled, it is typically collected by waste management companies that specialise in electronic waste. These companies sort, dismantle, and process the waste to recover valuable materials. Metals like gold, silver, and copper are extracted and sold back into the market, while other components, such as plastics and glass, are recycled for use in other products.

However, not all e-waste is managed so responsibly. E-waste that ends up in landfills can leach harmful chemicals into the environment, contaminating soil and water supplies. Furthermore, e-waste sent to developing countries for informal recycling often results in significant environmental and health risks due to unsafe processing practices, as mentioned.

The Circular Economy 

On the other hand, e-waste that is properly recycled can play a vital role in creating a circular economy. By reintroducing valuable materials back into the production cycle, businesses can help reduce the demand for new resources, minimise environmental impact, and support sustainable development. For example, initiatives like the Royal Mint’s partnership with Excir, a Canadian start-up, aim to recover precious metals from e-waste, demonstrating how innovative approaches can turn waste into valuable resources.

Initiatives and Strategies to Reduce E-Waste 

The growing e-waste crisis has prompted a variety of initiatives and strategies aimed at reducing the amount of electronic waste generated and improving its disposal. These include:

– Government and regulatory initiatives. In the UK, the WEEE Directive has been instrumental in shaping how businesses handle e-waste. This legislation mandates that producers and importers of electronic goods are responsible for financing the collection, treatment, and recycling of e-waste. Also, the EU’s Circular Economy Action Plan promotes sustainable product design and resource efficiency, aiming to reduce waste generation and enhance recycling efforts across the continent.

– Corporate responsibility and business Initiatives. Businesses are increasingly recognising the importance of responsible e-waste management, not only as a regulatory requirement but also as part of their corporate social responsibility (CSR) programmes. As mentioned earlier, many companies now partner with IT asset disposition (ITAD) services, which specialise in the secure and environmentally friendly disposal of electronic assets. These services ensure that e-waste is handled in a way that maximises value recovery and minimises environmental impact.

– Technological and industry innovations. Technological advancements are also playing a crucial role in reducing e-waste. For instance, the Royal Mint’s innovative approach to recovering gold from circuit boards is just one example of how technology can help tackle the e-waste problem. Other innovations include the development of ‘device-as-a-service’ models, which encourage businesses to lease rather than purchase electronic devices, thereby reducing the need for frequent upgrades and disposals.

– Consumer and employee engagement. Engaging both consumers and employees in e-waste reduction efforts is essential. Businesses can run awareness campaigns to educate their staff about the importance of proper e-waste disposal and encourage responsible practices, such as returning old devices for recycling. Also, promoting the use of refurbished or second-hand electronics can help reduce the overall demand for new devices, thereby decreasing e-waste generation.

Looking Ahead – The Future of E-Waste Management 

The future of e-waste management is likely to be shaped by a combination of regulatory pressures, technological innovations, and a growing awareness of the environmental impact of electronic waste.

The ‘right to repair’ movement, for instance, is gaining traction and could significantly extend the lifecycle of electronic devices, reducing the need for frequent replacements and cutting down on e-waste. For example, in 2021, Apple launched its Self-Service Repair program and expanded its Independent Repair Provider (IRP) program globally.

Also, as the circular economy concept becomes more mainstream, businesses will increasingly be expected to adopt practices that minimise waste and maximise resource efficiency.  As sustainability becomes a critical factor in business operations, companies that proactively address e-waste management will be better positioned to meet regulatory requirements, reduce costs, and enhance their reputation.

What Does This Mean For Your Business? 

For UK businesses, addressing e-waste properly isn’t just a matter of regulatory compliance, but is also a critical component of a broader sustainability strategy that can offer significant benefits beyond simply meeting legal requirements. Effective e-waste management has the potential to reduce your company’s environmental impact, recover valuable materials, and strengthen your reputation as a responsible corporate citizen.

In today’s business landscape, stakeholders (ranging from customers to investors) are increasingly aware of the need for sustainability. By adopting robust e-waste management practices, such as partnering with IT Asset Disposition (ITAD) companies or implementing internal recycling programmes, your business can demonstrate a strong commitment to environmental responsibility. This can enhance your brand’s reputation, making it more attractive to eco-conscious consumers and partners.

Responsibly managing e-waste can also unlock financial benefits. For example, by refurbishing and reusing electronic devices, businesses can extend the lifecycle of their IT assets, reducing the need for frequent replacements. Also, ITAD companies often help recover valuable materials like metals from old electronics, which can be resold or reused within your organisation. This not only reduces costs but also contributes to a circular economy, where resources are continuously repurposed rather than discarded.

Staying ahead of regulatory requirements is, of course, important for avoiding fines and ensuring smooth operations. The UK’s Waste Electrical and Electronic Equipment (WEEE) Regulations require businesses to handle e-waste responsibly. By proactively managing e-waste, your business can avoid the risks associated with non-compliance, such as legal penalties or damage to your corporate reputation. Moreover, being compliant also means that your business is contributing to national and global efforts to reduce environmental harm.

Also, as more businesses adopt sustainability practices, those that do not may even find themselves at a competitive disadvantage. By effectively managing e-waste, your business can differentiate itself from competitors who may not be as proactive in their environmental efforts. This can be particularly important when bidding for contracts or partnering with organisations that prioritise sustainability in their supply chain.

Managing e-waste can also drive innovation within your business. For example, exploring new technologies or business models that reduce e-waste, such as device-as-a-service (DaaS) models or leasing arrangements, can open up new revenue streams and enhance your operational efficiency. Additionally, participating in e-waste recycling or refurbishment initiatives can foster partnerships with other organisations, leading to collaborative opportunities that support business growth.

Tech Insight : Lessons Learned

Posted on by Paul Stradling

Following the massive after-effects of the faulty CrowdStrike update, we take a look at the lessons learned so far in this ongoing situation.

What Happened? 

On July 19, a faulty software update from cybersecurity technology company CrowdStrike affected approximately 8.5 million Microsoft devices globally causing chaos across multiple industries globally as key systems were disabled. The faulty software update only impacted Microsoft because the update for CrowdStrike’s enterprise security platform was specifically designed just for the Windows operating system. The update caused a ‘logic error’, leading to widespread system crashes and blue screens of death (BSOD).

The worst cyber event in history (so far), it has surpassed the scale of the 2017 WannaCry attack and highlighted significant vulnerabilities in modern cybersecurity frameworks.

What Is CrowdStrike? 

CrowdStrike, founded in 2011 and headquartered in Texas, provides the Falcon platform, a cloud-based endpoint protection solution used by large businesses and organisations globally.

Lessons Learned from the CrowdStrike Event 

Although (at the time of writing this), some of the after-effects are still being felt, the scale and severity of the event have already taught us some valuable lessons. For example:

– Businesses may have an over-reliance on the Cloud. The CrowdStrike incident has starkly highlighted our over-reliance on cloud services. Many businesses have embraced the cloud for its scalability, cost-effectiveness and convenience, often integrating critical operations and data storage into cloud platforms. However, this event demonstrated the potential risks of depending heavily on a single cloud provider or a homogeneous cloud environment.

– A re-evaluating of business cloud strategies may now be necessary. For example, the disruption caused by the faulty update has already led to some reconsidering their cloud strategies. Many businesses are now re-evaluating their cloud-first approaches to avoid single points of failure. Strategies being reported include moving away from a platform-centric approach to a more tailored, nuanced strategy which balances performance, costs, and security, and enhances efficiency and reduces risk. Also, adopting workload-specific strategies and determining the best platform for each application, e.g. a private cloud, industry cloud, on-premises data-centres, or a multi-cloud architecture, may now be a more attractive and less risky strategy.

Broadly speaking, building resilience through diversity (e.g. diversifying cloud providers and also implementing hybrid and multi-cloud strategies) plus ensuring all eggs aren’t just in one basket may now be the way forward (controversially) for some businesses. This approach could mitigate the risks associated with single points of failure, ensure greater operational continuity, perhaps even reduce (long-term) costs, and hopefully contain any cloud chaos in future.

– There is a need for rigorous software testing. The CrowdStrike incident emphasises the critical importance of thorough testing before deploying software updates, especially on a Friday! This event demonstrated that even minor configuration changes could have catastrophic consequences if not properly vetted. Comprehensive testing protocols must now be implemented to prevent such incidents from occurring in the future. Robust incident response plans are necessary. Businesses need to ensure they have comprehensive strategies in place to quickly address and mitigate the impact of IT failures. This includes regular drills and updates to incident response protocols to stay prepared for various scenarios.

– Enhanced employee security training and awareness is important. Increased vigilance against phishing and other cyber threats is crucial in the aftermath of such incidents. Businesses must invest in continuous employee training to recognise and respond to cybersecurity threats effectively. This proactive approach can significantly reduce the risk of successful cyberattacks exploiting the situation. For example, some of the reports of how cyber-criminals have already taken advantage of the situation include:

– Phishing campaigns, pretending to offer fixes and updates for the CrowdStrike-related issues. These campaigns are aimed to trick users into clicking on malicious links, leading to malware infections. The US The Department of Homeland Security’s Cybersecurity & Infrastructure Security Agency (CISA) reported that it had “observed threat actors taking advantage of this incident for phishing and other malicious activity”. People have been advised to avoid clicking links in any text or email related to the CrowdStrike or Windows disruption.

– Setting up fraudulent websites claiming to provide legitimate updates and solutions. These sites were designed to distribute malware under the guise of providing help. For example, cybercriminals distributed ZIP archives with names like “CrowdStrike-hotfix.zip” containing the HijackLoader payload (which loads malware) and was reportedly aimed at users and CrowdStrike customers in Latin America.

– Initiating ransomware attacks, taking advantage of the disruption.

– Stealing data. In some cases, attackers have exploited vulnerabilities exposed by the disruption to infiltrate systems and steal sensitive data, compounding the damage caused by the initial outage

– Continuous and transparent communication makes a big difference in a crisis. CrowdStrike’s swift communication and deployment of a fix were crucial in managing the incident’s fallout. Transparent and continuous updates helped affected organisations understand the issue and implement necessary measures. This event highlights the importance of maintaining open lines of communication between cybersecurity firms and their clients during crises to ensure timely and effective responses.

– Be cautious with third-party services. The CrowdStrike incident underscores the critical risks associated with relying on third-party services. Businesses learned that dependency on external providers for crucial functions can lead to widespread disruptions if those services fail. The incident highlighted the necessity of rigorous vetting processes to ensure third-party providers meet high security and reliability standards. Continuous monitoring and regular audits are essential to identify and mitigate risks promptly.

Diversifying service providers can reduce the risk of a single point of failure, enhancing overall resilience. Companies should ensure contracts with third-party providers include stringent security requirements and clear terms for liability and incident response. This approach helps maintain control and oversight over outsourced services, safeguarding operations and data integrity against potential vulnerabilities introduced by external partners.

Why Was The Aviation Sector So Badly Affected? 

The aviation sector experienced severe operational disruptions. Thousands of flights were cancelled or delayed, affecting major airports worldwide. The aviation and travel sectors were heavily affected by the CrowdStrike issue due to their reliance on real-time IT systems for critical operations. The system crashes disrupted flight scheduling, booking, and check-in processes, leading to thousands of cancellations and delays. Additionally, the outage compromised safety and security monitoring systems, exacerbating the operational chaos and inconvenience for passengers.

Why Was The Healthcare Sector Also Badly Affected? 

Hospitals and healthcare systems faced critical disruptions, delaying clinical procedures, and impacting patient care. The incident forced many institutions to revert to manual processes, highlighting the vulnerability of healthcare systems to IT failures. Healthcare and hospitals are particularly vulnerable to IT issues like the CrowdStrike incident (and cyberattacks) due to their reliance on IT systems for critical patient care functions, such as electronic health records (EHRs), medical devices, and communication systems. Also, the complex IT infrastructure in hospitals, often a mix of legacy and modern systems, creates additional vulnerabilities, as securely integrating these diverse systems is challenging.

This event demonstrates the urgent need for healthcare providers to invest in robust IT infrastructure and emergency protocols to ensure patient safety and continuity of care during technological crises.

What Does This Mean For Your Business? 

The CrowdStrike incident is a stark reminder of the inherent vulnerabilities in modern cybersecurity frameworks and the critical importance of robust IT management strategies. For businesses, the event offers many lessons, such as the need for rigorous testing and validation processes for all software updates. Ensuring that updates are thoroughly vetted before deployment can prevent similar catastrophic failures in the future.

Also, the incident highlights the necessity of developing comprehensive contingency plans to maintain operational continuity during IT disruptions. Businesses should conduct regular drills and update their incident response protocols to prepare for various scenarios, ensuring they can quickly address and mitigate the impact of unexpected failures.

The extensive disruption across various industries illustrates the interconnected nature of modern business operations and the potential widespread impact of a single point of failure. Businesses should, therefore, take a good look not only their own cybersecurity measures but also closely scrutinise and manage the cybersecurity protocols of their service providers and partners. This includes implementing stringent vetting processes, continuous monitoring, and regular audits of third-party services to ensure high security and reliability standards are maintained.

The legal and financial ramifications of such events also cannot be ignored. The anticipated lawsuits and claims for damages resulting from operational disruptions and customer inconvenience could set significant precedents, influencing future legal standards and liability expectations in the cybersecurity sector. That said, many businesses in the aviation and travel sector may decide to risk arguing that this was an exceptional event, thereby hoping to limit their legal/financial liabilities. Businesses may, however, need to enhance their insurance coverage and legal strategies to mitigate potential similar risks in the future.

Also, the increased risk of cyber-attacks following this incident (and other incidents in the past) should prompt businesses to heighten their vigilance against phishing and other cyber threats. The surge in CrowdStrike-themed phishing websites, for example, demonstrates the opportunistic nature of cybercriminals. Businesses must ensure their employees are well-informed and equipped to recognise and respond to these threats, investing in continuous security training and awareness programs.

While the disruption caused by CrowdStrike’s software update was not a cyber-attack, it nonetheless highlights the need for comprehensive cybersecurity strategies. Businesses that learn from this incident and proactively strengthen their cybersecurity frameworks will be better positioned to navigate the complexities of the digital age and safeguard their operations against future disruptions. By diversifying their cloud dependencies, implementing robust incident response plans, and maintaining stringent oversight of third-party services, companies can build a more resilient and secure operational environment.