Tech News : ChatGPT Banned At Apple

Apple has reportedly banned the internal use of ChatGPT and other chatbots plus AI writers like Bard, Copilot and GitHub to prevent the sharing of sensitive company information.

Internal Document Seen 

The ban came to light following a report by the The Wall Street Journal, which said it had seen internal documents informing Apple employees of the ban.

Why? 

The main reasons for the extra secrecy measures from Apple are that:

– There are rumours that Apple is either working on its own generative AI or is making secret technical improvements to Siri to help it compete with Google and Amazon’s digital assistants.

– Confidential data fed into AI chatbots is often used to further train them and can, therefore, be revealed if someone asks the chatbot similar questions. Also, possible bugs in chatbots, such as the one (discovered in March) in an open-source library, can lead to sensitive information being revealed. This fear of revealing company secrets and possible security issues is why many tech companies and banks (such as Amazon, JPMorgan Chase, Bank of America, Citigroup, and Deutsche Bank) have all banned internal usage of ChatGPT. Other companies, such as Samsung, have imposed a character count and other limitations on the use of AI chatbots for the same reason.

What Does ChatGPT Say? 

Users of ChatGPT are warned upon login anyway that ‘conversations may be reviewed by our AI trainers.’

Also, last month, addressing fears of ChatGPT having the potential to reveal commercially sensitive information, OpenAI announced that it has introduced the ability to turn off the chat history in ChatGPT and that conversations started when chat history is disabled won’t be used to train and improve its models, and won’t appear in the history sidebar.

OpenAI also said that when chat history is disabled, it will retain new conversations for 30 days and review them only when needed to monitor for abuse, before permanently deleting them.

Working On A New Business Version

In the same announcement, OpenAI said it’s working on a new ChatGPT Business subscription for professionals who need more control over their data as well as enterprises seeking to manage their end users. This business version will follow its API’s data usage policies, so that end users’ data won’t be used to train OpenAI’s models by default.

Call For Regulation of AI 

Recently, OpenAI’s CEO, Sam Altman, told the US Senate judiciary committee that he supported the use of regulatory intervention by governments to mitigate the risks of increasingly powerful models.

What Does This Mean For Your Business? 

It has been known for months that, due to how they are trained (and the possible bugs in this relatively new technology), ChatGPT and other AI chatbots have the potential to reveal sensitive information that’s been inputted by users. This is why many big companies have moved to close this risk-loophole by simply banning the internal use of ChatGPT. OpenAI has been relatively transparent about the way its AI chatbot is trained and the possible risks and its CEO has himself publicly supported regulation of AI as the technology moves forward at an alarming pace. Also, as highlighted above, OpenAI has introduced measures around control of ChatGPT history by users and promised a business version that gives users more control over their data. For businesses that are particularly concerned about privacy and security issues in the use of chatbots for work, the safest guidance for now may simply be to ban the use of an AI chatbot or introduce controls on what can be inputted and how.

AI Update – Part 2: 20 Helpful ChatGPT Prompts

Using the right prompts is the way to quickly get the best responses from ChatGPT and here are 20 helpful ChatGTP prompts that you may want to try.

20 Productive Prompts 

Here are 20 top prompts you can copy and paste into ChatGPT, just adding a few details to get some helpful and productive responses for your business.

1. Simplifying complex topics 
To help you quickly understand and digest complex topics, try the following prompt: Hey ChatGPT. I want to learn about [insert topic here]. Explain [insert the specific topic] in simple terms. Explain to me like I’m 12 years old.

2. Creating a marketing plan 
To generate a marketing plan outline try using:  Please act as an advertiser and create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. My first suggestion request is, “I need help creating an advertising campaign for [put the description of your service or product here].”

3. Make ChatGTP learn your writing style 
To create content outputs that have more personality because they’re in your writing style, try this to teach ChatGPT your style: [Insert a copy of your text]. Prompt – Write about [insert text topic] as the above author would write.

4. Get ready-made blog post ideas
To make ChatGPT think of the blog post titles (as well as getting it to write the posts after) try: List [number] ideas for blog posts about [topic].

5. Write more engaging marketing emails 
To enlist help in making your marketing email copy more engaging, try the prompt: Write marketing copy to make my marketing emails more engaging. The copy must be about our [product, service, or company].

6. Write a YouTube video script
ChatGTP can take the work out of writing a script for a YouTube video. Try the prompt: Write a YouTube video script about [product, blog, company].

7. Social media marketing help 
You can get a social media marketing boost by using prompts like:
Write 5 tweets to generate interest in [product, company, or service], or Write a promotional LinkedIn post about [product or service] or Write 3-second Facebook Ad copy about [product or service].

8. Take the work out of press release writing 
Provide ChatGPT with some facts about your event and ask to write a press release about it with the following prompt: Write a press release about our upcoming event. Include the event’s date, time, location, and purpose.

9. Improving a CV
If you’d like to shorten your CV and improve its impact, paste it into ChatGPT and use the prompt: Can you edit and improve my CV and make it a two-page document?

10. Writing better long copy
To produce quality long copy about something, try the prompt: Act as a copywriter. Write long-form copy for [your subject] promoting [put what you’d like promoted here].

11. Event help
If you’ve got to make a poster for an event, try this prompt to get some helpful tips: How can I create an eye-catching poster design for an upcoming event?

12. Business promotional ideas 
If you just need a few ideas about how to promote your business in your area, try something like: Suggest inexpensive ways I can promote my [business type here] business without using social media.

13. Create your meeting agenda 
To take the work out of writing a meeting agenda, try the prompt: I want to create an agenda for a meeting about [your meeting info] with my team. Can you give me some examples of what should be included?

14. Improve email open rates
You can get help to create more effective emails by using a prompt like: Analyse these below metrics to improve email open rates for a [business type] brand [paste metrics].

15. Easy product descriptions
Take the work out of product descriptions by pasting in a few product facts and using the prompt: Write a product description for my [product or service or company].

16. Testing online adverts to get best version 
There are lots of prompts for help with Google Ads, and here’s a useful one for testing ads: Create two Google Ads in an RSA format (using multiple headlines and descriptions) for an A/B test for [your product here].

17. Improving your targeting
ChatGPT can also reveals ways to improve your targeting. For example, describe your target audience and try the prompt: What marketing tactics should I leverage to reach my target audience?

18. Get creative for TikTok
If you’d like to know how to make an impact with your product/service on TikTok, try the prompt: Generate [number] of viral TikTok ideas about [company, product, or service].

19. Retaining customers
In tough economic times, it’s more important than ever to keep your customers happy. Try the prompt: List the different ways we can implement a customer loyalty program to increase sales and retain customers.

20. Generate more prompts of your own
You can even ask ChatGPT to generate prompts for you. For example, try the prompt: Generate 10 chatbot prompts related to our [product].

What Does This Mean For Your Business? 

There’s a reason why ‘Prompt Engineer’ is now a top tech job and why there are so many prompt libraries online. Designing the right prompts that appeal to the way ChatGPT’s LLM works are a way to get more complete and better-quality responses from ChatGPT. With the right prompts, ChatGPT can generate natural language responses that are more contextually appropriate and helpful and choosing the right prompts means that businesses can save time, get valuable insights, and ultimately give themselves a better chance of increasing sales and revenue by being able to use and act upon better information.