Sustainability-In-Tech : Old Smartphones Find A Second Life As Tiny Data Centres

Researchers have developed a low cost way to turn discarded smartphones into tiny data centres that can support real world environmental and civic projects.

Why Old Smartphones Still Matter

More than 1.2 billion smartphones are produced every year, yet most are replaced within two or three years even when they remain fully functional. The environmental cost of this rapid cycle is significant. Smartphone manufacturing is energy intensive, relies on mined materials such as cobalt and lithium, and contributes to the 62 billion kilograms of global e-waste recorded in 2022. Only a small proportion is formally recycled, so millions of phones end up forgotten in drawers or sent to landfill.

Consequently, many sustainability groups have long been arguing that extending device lifespans is one of the most effective ways to cut electronic waste, since the majority of a smartphone’s carbon footprint is created during manufacturing. Until recently, extending that lifespan usually meant refurbishment or resale. The latest research from the University of Tartu (in Estonia) shows that a third option is now possible, one that reuses phones in a completely different role.

The Idea Behind Tiny Data Centres

The new approach comes from a team of European researchers whose study in IEEE Pervasive Computing explains how old smartphones can be reprogrammed and linked together as miniature data centres. The aim is not to compete with traditional cloud computing, but to show that many small and local tasks do not require new hardware at all.

The team, led by researchers including Huber Flores, Ulrich Norbisrath and Zhigang Yin, began by taking phones that were already considered e-waste. The devices were stripped of batteries and connected to external power supplies to avoid chemical leakage risks that can arise when batteries degrade. This small step is important for long term deployments, since lithium-ion batteries can swell or leak when left unused for years.

Four phones were then connected together, placed inside a 3D printed holder, and configured so that the system acted as a single working prototype. According to the researchers, this entire process cost around €8 per device, making it far cheaper than installing new embedded computing hardware for similar tasks. As Flores explains, “Innovation often begins not with something new, but with a new way of thinking about the old, re imagining its role in shaping the future.”

Putting Repurposed Phones To Work

The first major test took place underwater. The tiny data centre was used to support marine life monitoring by processing video and sensor data directly below the surface. This type of survey work usually depends on scuba divers recording footage and bringing it back for analysis. The prototype allowed that analysis to happen automatically on site, reducing labour, shortening processing time, and avoiding the need to send large data files across networks.

Edge Computing

This approach is known as edge computing, where data is processed close to the source rather than in distant data centres. Repurposed smartphones are well suited to this because they are built to handle local storage, low power processing and real time tasks. It means they can support use cases where traditional servers would be excessive or impractical.

Also On Land

It should be noted that there are some clear examples on land too. For example, the Tartu team highlights how a unit placed at a bus stop could gather anonymised information about passenger numbers, waiting times and traffic levels. Transport agencies could use that real time data to improve timetables or plan new routes. It is the same principle behind many smart city projects, but achieved with hardware that already exists.

The researchers also point towards environmental monitoring, urban air quality measurements, small scale agricultural sensing, and certain machine learning applications where data volumes remain modest. These tasks do not demand the full power of modern workstations, yet they still require reliable processing in locations where installing new equipment is expensive or unnecessary.

A Sustainability Case With Wider Implications

The argument for tiny data centres is not only technical, but is also rooted in sustainability thinking.

For example, smartphone production is responsible for significant emissions and resource extraction. Therefore, extending the life of older devices makes use of computing power that would otherwise sit idle or be discarded. In a world where global demand for computing continues to rise, repurposing offers a practical way to satisfy some of that demand without adding new manufacturing emissions.

Ulrich Norbisrath, one of the researchers involved, summarises this perspective clearly: “Sustainability is not just about preserving the future, it is about reimagining the present, where yesterday’s devices become tomorrow’s opportunities.”

The project reflects a broader trend within the digital sustainability community, where attention is turning towards resource efficiency and circularity. From longer software support periods to designs that support repair and reuse, the goal is to reduce reliance on a constant flow of new devices. Repurposing smartphones as micro data centres adds another practical option to that toolkit.

Practical Challenges Still To Address

Although this sounds like real progress, the researchers are realistic about the obstacles. For example, one major hurdle is the wide variety of smartphone models. Chipsets, memory sizes and firmware differ significantly across brands and generations, making it difficult to build a universal method for bypassing hardware restrictions. The study calls for the creation of tools that are hardware agnostic so that more people can repurpose devices without advanced technical knowledge.

Energy supply is another issue. Although the devices draw little power individually, long term deployments in remote locations require stable energy sources and protection from moisture, heat and physical damage. This makes the design of the 3D printed casing and supporting hardware an important part of the overall system.

Security also needs careful thought. For example, smartphones were never designed to operate as unattended networked devices, so any repurposed system must have secure software, strong update controls and physical safeguards. Without this, there is a risk that poorly maintained clusters could introduce vulnerabilities.

The team stresses that their prototype is really a proof of concept, i.e., it shows what is feasible today and identifies where future development is most needed, including standardised tools, easier configuration processes and larger scale trials.

What Does This Mean For Your Organisation?

UK organisations are under growing pressure to reduce waste, cut emissions and make better use of the resources they already hold. Repurposed smartphones could present a practical way to help support those goals, especially for businesses that cycle through large numbers of devices each year. Treating retired phones as reusable computing assets rather than waste creates immediate value and avoids the environmental cost of manufacturing yet another round of hardware. It also offers a route to experiment with local data processing without committing to major capital spending.

For many firms, the most relevant opportunity lies in small scale, on site tasks where data needs to be collected, processed and acted on quickly. Old smartphones can support building management, environmental monitoring, simple analytics and other operational jobs that do not require full server deployments. This keeps data close to the source, avoids unnecessary cloud usage and aligns with wider efforts to improve energy efficiency. The approach also speaks directly to the sustainability strategies now expected by regulators, investors and customers who want evidence that companies are reducing electronic waste in credible ways.

There is a clear benefit for local authorities, utilities and public services too. Tightly constrained budgets mean that projects often stall for lack of affordable hardware. Repurposed phones give these stakeholders a way to test new ideas at low cost, from monitoring passenger numbers to gathering air quality data. This helps build evidence, speed up innovation and guide investment decisions without locking into expensive platforms from day one.

Technology suppliers and service partners may also find value in developing tools that make repurposing easier. Businesses increasingly want flexible, lower carbon digital solutions and the research points towards a future market for hardware agnostic software that can unify mixed phone models into consistent micro data centres. For the UK’s growing sustainability and digital sectors, this represents a fresh area of opportunity.

The wider message for all stakeholders is that existing technology still has untapped potential. Repurposing does not replace secure recycling or responsible disposal, but it does extend the useful life of devices that would otherwise remain unused. For UK businesses looking to reduce waste, cut costs and support their environmental commitments, the University of Tartu’s work shows that old smartphones can play a meaningful role in creating a more resource efficient digital environment.

Tech News : Manky Mobile Menace

With recent research showing that Smartphones harbour 10 times more bacteria than a toilet seat and that 74 per cent of us admit to bringing it to bed, scientists are warning that bringing a phone to bed can be hazardous to your health.

Harmful Bacteria On Your Phone 

A study from the University of Arizona found that mobile phones carry 10 times more bacteria than most toilet seats. This, coupled with stats showing 50 million Britons admit they keep their phone in their bedroom at night, with 74 per cent of them bringing it into bed (YouGov) shows how bacteria can be transferred easily from our phones to our beds.

Research has also revealed that to make matters worse, some of the harmful bacteria on mobiles can include those usually found in cockroach droppings! MattressNextDay’s 2024 report, “A Swab Report: The Most Unhygienic Sleep Tech”, highlights how this bacterium, known as Pseudomonas aeruginosa, can be harmful to your body by affecting your skin, blood, lungs plus your gastrointestinal (GI) tract. In a worst-case scenario, this can also lead to rashes, pneumonia, and even sepsis.

Why Are Our Phones Covered In Harmful Bacteria? 

Our phones are covered in harmful bacteria for several key reasons, including:

– Frequent handling. On average, people touch their phones 2,617 times a day (Dscout). This constant contact introduces bacteria from our hands to the phone’s surface, which then accumulates throughout the day.

– Exposure to contaminated environments. Phones travel with us everywhere, including highly contaminated places such as public transport, work desks, restaurants, and even bathrooms and toilets. Research from the University of Arizona revealed that mobile phones carry ten times more bacteria than a toilet seat, highlighting how easily they pick up germs from these environments

– Lack of cleaning. As highlighted by the MattressNextDay survey, despite the high risk of contamination, 51 per cent of people never clean their phones with antibacterial products, and 10 per cent only clean them once a year! Also, the same study showed that 70 per cent of smartwatch users never clean their devices, despite wearing them during activities like exercise, where sweat and bacteria are accumulated.

– Warm and moist conditions. The warm environment of pockets, bags, and especially beds, creates the perfect conditions for bacteria to thrive. Devices like smartphones, which are kept close to the body, provide the moisture and warmth needed for bacteria to multiply, including harmful ones like Pseudomonas aeruginosa, which is commonly found on phones.

Transferring Bacteria to Your Bed 

When we take our phones into bed, the bacteria they carry can easily be transferred to our bedding. If you keep your phone on your pillow or under it, bacteria will transfer to the fabric and eventually to your skin. This can result in clogged pores, acne, or more serious skin infections. MattressNextDay’s research revealed that smartphones are even dirtier than TV remotes, previously thought to be one of the dirtiest household items

Which Bacteria and How Harmful? 

Mobile phones are home to a wide range of bacteria, many of which can pose significant health risks if they are not properly cleaned. Common examples of bacteria found on phones, along with the potential harm they can cause include:

– Pseudomonas aeruginosa. As previously mentioned, this bacterium is one of the most frequently found on smartphones and is commonly linked to cockroach faeces. Pseudomonas aeruginosa thrives in warm, moist environments, such as a bed or pocket, and is particularly dangerous for individuals with compromised immune systems. It can cause a variety of infections, including skin rashes, eye infections, and more severe conditions like pneumonia, urinary tract infections, and sepsis.

– Staphylococcus aureus. Also known as “staph,” this bacterium is a common cause of skin infections and can lead to more severe conditions like abscesses, boils, or cellulitis. In some cases, Staphylococcus aureus can enter the bloodstream and cause life-threatening infections such as toxic shock syndrome or sepsis. The presence of staph on phones is concerning, especially when phones are frequently held against the face.

– Escherichia coli (E. coli). This bacterium is often associated with faecal contamination, and it can find its way onto phones from unhygienic practices like using phones in the bathroom. Some strains of E. coli are harmless, but others can cause severe gastrointestinal issues, including food poisoning, diarrhoea, and abdominal cramps. The bacteria can transfer from your phone to your hands and then to your mouth, increasing the risk of infection

– Streptococcus. This group of bacteria is responsible for a range of infections, from mild throat infections to more serious illnesses like scarlet fever and pneumonia. Some strains of streptococcus can cause skin infections, while others may lead to invasive diseases like meningitis or bloodstream infections. The frequent handling of phones and the proximity to the face make it easier for these bacteria to transfer from the phone to the body (and the bed).

Simple Steps to Reduce the Risk 

Thankfully, there are some simple measures that can be taken to reduce the risks associated with dirty phones. These include:

– Clean your phone regularly. Use antibacterial wipes or a UV sanitiser daily to reduce the number of bacteria on the surface. Research suggests that regular cleaning can significantly lower the bacterial load.

– Keep phones out of the bed. Avoid bringing your phone into bed. Instead, place it on a nightstand or another surface to prevent transferring bacteria to your bedding.

– Wash your bedding frequently. Wash your pillowcases and bed sheets once a week (fornightly at a minimum) to minimise bacteria build-up that may come from your phone or skin. If you’re ill, more frequently is advisable.

– Clean wearable tech. For those using smartwatches or fitness trackers, it’s essential to clean these devices regularly, as they come into direct contact with the skin and can harbour bacteria.

Are There Any Antibacterial Phones? 

Currently, there are no fully antibacterial phones, but there are antibacterial phone cases and coatings. For example, Tech21 produces phone cases with an embedded antimicrobial formula that it says reduces bacteria by up to 99.99 per cent within 24 hours, providing long-lasting protection by preventing bacterial growth on the case’s surface.

Also, for a more integrated approach, the CAT S42 H+ rugged phone uses Biomaster antimicrobial silver-ion technology directly on the handset, thereby inhibiting bacterial replication and maintaining effectiveness even after cleaning.

What About Antibacterial Bedding? 

If we must take bacteria-phones to bed, it’s worth noting that there are antibacterial bed sheets, quilts, and pillows available. Many of these products are made using materials treated with antimicrobial technologies like silver-ion technology, which prevents the growth of bacteria, mould, and allergens. For example, brands like Silvon and Miracle Brand offer bed sheets infused with silver, known for its natural antibacterial properties. Also, some bedding products use bamboo fabric, which naturally resists bacteria (and odour).

What Does This Mean for Your Business? 

For businesses, the takeaway from this warning about taking dirty phones to bed is a reminder that the hygiene of phones and other tech devices in the workplace is often overlooked, yet the risks are significant. Phones are used constantly in professional environments, e.g. shared desks, meetings, and even kitchens, creating opportunities for bacteria to spread. If staff regularly handle contaminated devices, the bacteria can be transferred from phone to hand, to surfaces, and potentially to colleagues. This could lead to increased illness, more sick days, and lower productivity.

The research shows that smartphones can harbour bacteria linked to serious health issues like Pseudomonas aeruginosa and Staphylococcus aureus, which are capable of causing infections that can spread quickly in an office environment. In industries like healthcare, hospitality, and food services, where hygiene is critical, the implications are even more serious. Employers need to be aware that simple negligence, such as not cleaning phones or smartwatches, can affect not just the health of individual employees, but the entire workforce.

Taking proactive steps, such as encouraging employees to regularly clean their devices, providing access to antibacterial wipes or UV sanitisers, and limiting the use of personal phones in sensitive areas like kitchens or communal workspaces, can help mitigate these risks. If your business relies on wearable tech or handheld devices, investing in antibacterial cases or antibacterial-treated handsets can offer an added layer of protection.

Taking device hygiene seriously in your business, therefore, can contribute to a healthier workplace, reduce the likelihood of bacterial transmission, and demonstrate a commitment to staff well-being. This is not just a matter of health but also of maintaining operational efficiency and reducing disruptions caused by illness in the workforce.

In our lives outside work, the research on dirty phones and wearable tech should prompt a serious reconsideration of our daily habits. It seems that although our phones are important communication tools they are also fertile breeding grounds for harmful bacteria that can transfer to our skin, face, and bedding, potentially leading to infections and health risks. Whether at home or in shared environments, our constant phone usage, coupled with infrequent cleaning, puts us at risk of transferring bacteria to others and ourselves.

Tech News : Warning Against Giving Smartphones To Under 11’s

Mobile network provider EE has launched a smartphone age guidance initiative in which it advises that children under 11 should only use non-smart devices with limited capabilities.

Children With Smartphones 

EE says its new initiative is in response to concerns about children’s online safety and the impact of device usage on their well-being. Back in February, for example, an Ofcom study revealed that almost a quarter of UK five-to-seven-year-olds have their own smartphone. The study also showed that nearly two in five are using messaging service WhatsApp, despite the minimum age limit being 13 while over half of children under 13 use social media. In fact, the study showed that three-quarters of social media users aged between 8 and 17 have their own account or profile on at least one of the large platforms and many children in the study also said they simply lie to gain access to new apps and services. Worryingly, almost three-quarters of teenagers between ages 13 and 17 have encountered one or more potential harms online.

What’s The Problem? 

The use of smartphones and social media by young children poses significant risks, including exposure to inappropriate content such as violence and explicit material, as well as cyberbullying. Privacy concerns also arise, as children may inadvertently share personal information or be subject to data collection by apps. Also, the extensive use of screens can lead to mental health issues, such as anxiety, depression, and sleep disruption, while also potentially contributing to screen time addiction and reduced attention spans.

As EE says, parental concerns are growing as children increasingly use devices at a young age, often bypassing age restrictions to access social media. These concerns centre on the content that children are exposed to, the amount of time they spend on devices, and the potential impact on their mental wellbeing and social development. In fact, children themselves report mixed experiences with social media, indicating that while it offers social connection, it can also lead to stress, anxiety, and feelings of inadequacy.

In the UK (back in March), a Parentkind survey showed that 58 per cent of parents would support the idea of introducing a ban on smartphones for under 16s (77 per cent among parents of primary school children). The survey also showed that 83 per cent of parents said that they felt smartphones are potentially harmful to young people.

EE’s Initiative Targeting Under 16s

In response to parental concerns about the above-mentioned issues, EE says its initiative is targeting under-16-year-olds. The initiative classifies device usage into three groups based on age suitability: under 11s, 11-13, and 13 -16.

Key Recommendations 

EE’s key recommendations for each group as part of the initiative are that:

– Under 11s should only be allowed to use limited capability, non-smart devices, such as feature phones and that parents could ensure they can make texts and calls but restrict access to social media or inappropriate content.

– For children aged 11-13, the advice is that if they use a smartphone, it should have parental controls enabled, as well as a family-sharing app in place such as Google Family Link or Apple Family Sharing, while restricting access to social media.

– For 13-16-year-olds, EE suggests that smartphones are appropriate, but parental controls should be used to manage and restrict children’s access to inappropriate sites, content, and platforms. EE says this age group’s smartphones should allow social media access but should be linked to a parent or guardian account.

Backed By Charity Groups 

EE is keen to stress that this smartphone guidance initiative has the backing of recognised charity groups, including Internet Matters, a leading child safety organisation. For example, Internet Matters CEO Carolyn Bunting said: “This initiative is timely and much needed. Parents and guardians want their children to be able to stay connected with them and to experience the benefits of digital technology, but they are also concerned about online safety and wellbeing. Our recent research showed that parents want to make their own decisions about their children’s use of technology, but that many would value guidance to help them in doing so. It is fantastic that EE is supporting parents with age-specific advice to support children’s diverse technology needs.” 

Part Of A Range Of Measures 

EE also says that the initiative is part of a wider design to promote safe and responsible use of technology among young people, which also includes enhanced in-app (parental) controls, child-friendly products (through a partnership with Verve Connect, to make the ‘Dash+’), and a family online Safety Hub, to be launched later this year.

Mat Sears, Corporate Affairs Director for EE commented: “While technology and connectivity have the power to transform lives, we recognise the growing complexity of smartphones can be challenging for parents and care-givers. They need support, which is why we are launching new guidelines on smartphone usage for under 11s, 11–13-year-olds, and 13 -16-year-olds to help them make the best choices for their children through these formative years.” 

Other Mobile Operators? 

EE is not the only mobile operator to have initiatives to protect their youngest customers. For example, Vodafone has its “Digital Parenting” platform, providing parents with tools and advice on managing children’s online activity, including guidance on setting screen time limits, and understanding online risks. Similarly, O2 has partnered with the NSPCC to offer resources and workshops aimed at educating both parents and children about online safety and responsible use of technology.

Government 

It’s worth noting that back in May, the House of Commons Education Committee asked the UK government to consider a total ban on phones for under-16s. Although this wasn’t supported by the Prime Minister, he did say that the government would be looking again at what content young people can access online. It’s also worth noting that the initiatives by UK mobile operators like EE, Vodafone, and O2 to promote online safety for children are closely aligned with the objectives of the UK’s Online Safety Bill which mandates that companies must take proactive steps to protect users, particularly children.

What Does This Mean For Your Business? 

In today’s digital society, the use of smartphones by children can offer several benefits, such as keeping them connected with family and aiding in their learning and development.

However, the increasing concerns about online safety and the impact of digital device usage on children’s well-being cannot be ignored. EE’s initiative to guide smartphone usage for different age groups, therefore, highlights the growing recognition of these issues and the need for tailored approaches to address them. For EE and other mobile operators, this initiative could, of course, mean an enhanced reputation as a responsible company that is seen to care about the well-being of its youngest users.

By offering practical tools and guidance, these companies can not only mitigate potential risks but also build stronger relationships with parents and guardians who are looking for ways to manage their children’s digital lives more effectively. It may also be a way for mobile operators to stay on the right of legislation and to be seen to be responding positively to government pressure.

For UK parents and guardians, EE’s guidelines may provide a bit more much-needed clarity and support in an area that is becoming increasingly complex. By adhering to age-specific advice and using the recommended parental controls, families may feel better able to navigate the challenges associated with children’s smartphone use and that they are able to do something more to protect their children.

EE’s proactive approach in this initiative could actually help children to enjoy the benefits of digital technology while minimising some of the risks, thereby supporting their mental and emotional development. Also, initiatives like these align with broader legislative efforts, such as the UK’s Online Safety Bill, reinforcing a collective move towards a safer digital environment for young users. For children, this could mean a safer, more structured online experience that could promote positive interactions and healthy digital habits. As these practices become more widespread, they may set a higher standard for how technology can be used responsibly to enhance, rather than harm, young lives.

However, it’s not just mobile operators that need to step up. Social media companies also play a crucial role in making the digital world safer for children and these platforms must take greater responsibility by implementing stricter age verification processes to prevent underage users from accessing content that is not suitable for them. Many believe that social media companies could be doing a lot more to enhance their content moderation systems to swiftly identify and remove harmful content, such as cyberbullying, explicit material, and misinformation. They could also provide better tools and resources for parents and guardians to monitor and control their children’s activities on these platforms, promoting a safer online environment. By collaborating with mobile operators, educators, and policymakers, social media companies could, therefore, be part of a more comprehensive approach to safeguarding children in the digital space.

Tech News : 15X Samsung Profits (But Workers Strike)

South Korea’s Samsung Electronics has reported that it expects its profits for the three months to June 2024 to have increased by a massive 15-fold on last year.

AI Driving Chip Prices 

Samsung is the world’s largest memory chip, smartphone and TV maker and the company’s (predicted) profit jump to $10.4 trillion from $670 billion last year is attributed to semiconductor prices being driven by the artificial intelligence boom.

The predicted 15-fold increase in profits to June follows a 10-fold increase in the first quarter.

Reversed Inventory Writedown 

Also, Samsung reversing the writedown of the value of its chips / regaining the value of its chips in its books, due to improved market conditions and demand for chips, appears to have been a key contributing factor to the huge surge in predicted profits.

Demand For High-End DRAM Chips Driving Prices Up 

Samsung’s semiconductor sector is expected to have achieved its second straight quarterly profit, improving upon the previous quarter with the boost coming as memory chip prices recover from their decline between mid-2022 and late-2023, which was caused by a drop in post-pandemic demand for electronic devices.

Analysts also credit the rising chip prices to the strong demand for high-end DRAM chips (Dynamic Random-Access Memory chips), such as the high bandwidth memory (HBM) chips used in AI processors, along with chips for data-centre servers and AI-enabled gadgets. DRAM chips are widely used due to their high speed and efficiency.

For example, during the second quarter, memory chip prices increased, with DRAM chips for tech devices rising by around 13 to 18 per cent. Also, prices for NAND Flash chips (which retain data even when the power is turned off) for data storage increased by 15 per cent to 20 per cent (TrendForce).

Not All Good News 

Although Samsung’s profits may be surging due to demand for and rising prices of its AI chips, the company is facing some other potentially serious challenges. For example:

– Labour disputes and worker strikes: Samsung is facing potential labour unrest following a planned three-day and a call for an indefinite strike by over 30,000 workers, including key chip plant workers, all members of The National Samsung Electronics Union (NSEU), which represents nearly a quarter of Samsung Electronics’ workers in South Korea. The union is demanding a more transparent system for bonuses and time off.

– Competitive pressures. Samsung has some fierce competition in the AI chip market. Its latest high bandwidth memory (HBM) chips have struggled to gain certification from Nvidia, a major player in AI hardware and the issue has placed Samsung behind its smaller (also South Korean) rival, SK Hynix, which has become the leading supplier of HBM chips.

– Rising operating costs. The company is dealing with increased operating costs in its mobile business, due to higher parts costs and elevated expenses for marketing and development of AI services.

– Market volatility. The broader semiconductor market is experiencing fluctuations due to macroeconomic trends and geopolitical issues. While demand for AI applications remains strong, these external factors are introducing uncertainties that could affect business conditions in the latter half of the year.

– Technological advancements. As with all tech companies, Samsung is under pressure to maintain its technological edge. The development and mass production of advanced technologies such as 3nm and 2nm chips are crucial for staying competitive and the company is working on enhancing its technology leadership in memory and foundry operations. Nevertheless, it still faces challenges in ramping up production and ensuring high yields.  Investors are also awaiting news of whether Samsung’s latest fourth-generation HBM chips will receive approval to supply Nvidia (the world’s most valuable company last month) after they failed earlier tests because of heat and power consumption problems.

What Does This Mean For Your Business? 

Samsung’s extraordinary profit surge, driven by the booming AI and semiconductor markets, shows Samsung’s robust position in the semiconductor industry, particularly in AI-driven applications. However, despite the huge profit forecast, the company faces notable challenges, including potentially labour disputes and intense competition, especially in high-end memory chips. Samsung’s ability to navigate these issues while continuing to innovate will be critical for sustaining its market dominance and profitability.

Samsung’s success is also likely to put pressure on competitors to accelerate their own innovation and production capabilities. Companies like SK Hynix, which have already made strides in high-bandwidth memory (HBM) chips, must now continue to advance their technologies to maintain their competitive edge. This competitive landscape drives technological advancements, benefitting the broader industry but also intensifying market rivalry.

For the businesses that rely on semiconductors, e.g. those in the electronics, automotive, and data storage industries, the rising prices and demand for memory chips are unwelcome news. Manufacturers face increased costs for components, most likely prompting them to explore more cost-efficient supply chain solutions or pass on the increased costs to consumers. Collaboration with semiconductor suppliers and investment in alternative technologies could, however, mitigate some of these impacts.

For us as consumers, the rising prices of memory chips look likely to lead to higher costs for consumer electronics, including smartphones, laptops, and other gadgets. However, the improved capabilities of AI-driven devices might offset some of the pain of the price increases, i.e. consumers could benefit from enhanced performance and new features in their tech products, driven by the advancements in semiconductor technology.

Looking ahead, despite the impressive predicted profit figures, Samsung’s path forward currently appears to be fraught with challenges. The company clearly needs to resolve pressing labour disputes amicably to avoid production disruptions. Also, gaining certification for its HBM chips from industry leaders like Nvidia is crucial for maintaining its competitive stance in the AI market. Samsung’s continued investment in advanced technologies, such as 3nm and 2nm chips, will be vital for future growth. The company’s strategic focus on AI and high-performance computing, however, positions it well for more success, but it must remain agile in addressing both market opportunities and challenges.

Tech News : Microsoft Now More Valuable Than Apple

Worries about smartphone demand have been blamed for Microsoft’s stock market value ending a trading session higher than Apple’s last week for the first time since 2021.

How Much? 

Microsoft adding 1 per cent to its stock value compared to just a 0.2 per cent rise from Apple saw Microsoft’s value (market capitalisation) reach an eye-watering $2.887 trillion, compared to Apple’s $2.875 trillion value. LSED data reported that this was Microsoft’s highest-ever valuation.

What Smartphone Demand Worries? 

Apple’s iPhone is still its main cash-cow and a recent cooling in demand for it has worried investors, affecting its market value. Most notably, recent demand worries over Apple’s iPhone can be attributed to:

– Apple facing increased competition from companies like Huawei in China at the same time as China’s economy is making a slow recovery from the COVID-19 pandemic.

– Market saturation in the US, meaning a slower pace of customers switching to the newer iPhone models. Analysts predict that Apple’s sales in the U.S. will struggle, experiencing a year-over-year decline.

– Global challenges to the smartphone industry in recent times, such as component shortages, inventory build-up, and lengthening replacement cycles, all compounded by an uncertain macroeconomic environment.

– Internal (but very public) Apple issues, e.g. the (temporary) pause in sales of its latest smartwatch models due to a ruling by the International Trade Commission, and the huge payouts due to those affected by the iPhone throttling scandal.

What Is Microsoft Doing Right? 

Microsoft’s stock value overtaking Apple’s isn’t just down to Apple underperforming. Things that Microsoft has done that have had a positive impact on its own stock value are mainly related to it being a major player and investor in AI. For example:

– The incorporation of OpenAI’s technology (with whom it is an investor and partner – a strategic relationship) across its suite of productivity software (Copilot) that also boost its cloud-computing business in the July-September quarter.

– Its move into AI and incorporating it in its products and Bing helping to challenge Google’s dominance of web search.

– The monetisation of Microsoft’s AI products and services, helping to drive its share value upwards.

– Diversification and growth in cloud computing and gaming. For example, the acquisition of video game developer Activision Blizzard has helped Microsoft to control popular titles.

– Substantial investments in AI infrastructure, including a $3.2 billion investment in expanding its AI data centre infrastructure in the UK, thereby strategically enhancing its AI capabilities, and asserting dominance in the AI sector.

What Does This Mean For Your Business? 

Microsoft has been a dominant force in the technology world for over four decades but Apple, which has also been around over four decades became the first £3 trillion dollar company last summer. However, with Apple still reliant on its iPhone, which has been around since 2007 as its main cash cow, a slowing in demand (and slump in China), coupled with Microsoft’s gains in cloud computing with its Azure and its major investment in AI has resulted in Microsoft’s significant creep ahead.

Microsoft’s leadership by CEO Satya Nadella (who took over in 2014), its ability to adapt and innovate, and its strategic partnership with OpenAI has all played major roles in its resurgence. That said, it’s facing an antitrust investigation over its apparent closeness to OpenAI which could be a threat to Microsoft’s momentum.

For Apple, all this could signal a need to further innovate and diversify its product offerings and strategies to maintain its competitive edge. Broadly speaking then, Microsoft overtaking Apple’s value for the first time since 2021 could be viewed as reflecting the growing importance and impact of AI and cloud computing in the tech landscape.

Tech News : New Wearable Smartphone AND Virtual Assistant

Humane has announced the release of its Apple-style AI-powered badge/pin wearable that combines a smartphone with virtual assistant capabilities for when you’re on the move.

Humane 

Humane, a startup founded by ex-Apple design and engineering team Imran Chaudhri and Bethany Bongiorno, has announced the launch of its $699 (five years in the making) AI-powered pin (badge wearable) which it developed using funding of $230 million from investors, including Salesforce CEO Marc Benioff.

AI Pin

The “first-of-its-kind” very simply named ‘Ai Pin,’ available to order in the US from November 16th, is a magnetically attached, small, round-cornered square wearable, with more than a hint of apple styling, and a camera (like a phone camera or bodycam) in the top corner. It comes in colours described as Eclipse, Equinox, and Lunar (black, silver, or white to us) and has a two-piece design, consisting of the main computer and a battery booster.

Created Through Unique Collaborations 

Humane says AI Pin’s development is the result of “unique collaborations with Microsoft and OpenAI,” which give it access to some of the world’s most powerful AI models and platforms, thereby providing the foundation for new capabilities to be added as the technology evolves.

Cosmos & AI Bus 

Humane says its ‘Cosmos’ operating system blends “intelligent technologies with intuitive interaction and advanced security” and that its new “AI Bus” software framework is what “brings AI Pin to life.” The AI Bus software is used to connect the user to the right AI experience or service instantly, thereby removing the need to download, manage, or launch apps.

What Can The AI Pin Do? 

The main difference between this and other wearables isn’t just how it’s worn (on the body as a badge), but the fact that it incorporates a dedicated Qualcomm® AI Engine (AI assistant), and uses a “laser projection system” instead of a display which essentially projects AR glasses onto your hand, enabling you to use the projection as a touchscreen! It can also an identify objects in the real world and apply digital imagery to them. Other key features and capabilities include:

– It operates by natural speech (via an “AI Mic”) or by using the intuitive touchpad, by holding up objects to it, by using gestures, or by interacting with the “Laser Ink Display projected onto your palm.” 

– AI-powered messaging enables you to craft messages in your tone of voice.

– Its ‘Catch Me Up’ function sorts through inbox noise.

– Humane’s partnership with TIDAL* enables the AI Pin to deliver AI-driven music experiences.

– The AI-powered photographer helps you capture and recall important memories.

– It can translate foreign languages and can support your nutrition goals by identifying food using computer vision.

– Its “perpetual power system” means you can hot-swap the battery booster on-the-go, thereby ensuring uninterrupted usage and all-day battery life.

– The ultra-wide RGB camera, depth sensor and motion sensors, allow AI Pin to “see the world as you see it.” 

– Humane says the Personic speaker creates a “bubble of sound,” offering both intimacy and volume as needed.

– AI Pin can also pair with headphones via Bluetooth although it is a standalone device that doesn’t need to be paired with a smartphone or other companion device. Interestingly, Humane plans to provide its own MVNO (mobile virtual network operator) wireless service for AI Pin, connected by its exclusive U.S. partner, T-Mobile.

– Its own cloud-based ‘Humane.center’ central hub, (which AI Pin instantly connects to) allowing access to your data, including photos, videos, and notes.

Humane says that as the device and platform evolves with future updates, so will the possibilities it unlocks.

Privacy Features

Humane has highlighted the main privacy features of AI Pin as being:

– The AI Pin only activates upon user engagement and doesn’t use ‘wake words’ (like other AI assistants), thereby ensuring it is not always listening or recording.

– The AI Pin has a “Trust Light” which indicates when any sensors are active and is managed via a dedicated privacy chip.

– If compromised, AI Pin will shut down completely and require professional service from Humane.

– Upon purchasing the AI Pin, users are invited to onboard via a privacy-protected portal, allowing the device to tailor its services to individual preferences.

– It has a phone number (it connects to a mobile network), plus it supports international roaming, GPS, Wi-Fi, and Bluetooth.

Concerns and Criticism

While the device sounds like a step forward for wearables, some of the concerns and criticism around the AI Pin include:

– Just because the company Humane has the faith of investors and the expertise of leading AI specialists, it doesn’t mean that the AI Pin will be a success. The (still relatively new) AI wearables field is littered with companies and products that have been wide of the mark, such as Magic Leap’s AR headset failure (despite AT&T, Google and Alibaba Group as investors, the Google Clips, a body-worn, hands-free smart camera’s failure.

– The hype about and huge investment in Humane with no real product to speak of until now (after five years).

– Rumours and allegations that Humane’s founders, Bongiorno and Chaudhri didn’t leave Google on good terms due to (allegedly) taking most of the credit for work done by a larger team.

– Concerns that, in the near future, Humane could charge additional fees for “capacity” (as indicated by Chaudhri) although services like unlimited web searches via Ai Mic and unlimited media storage on Microsoft’s cloud are free.

– Concerns that the camera on the front of the badge and how it is used may not comply with data privacy laws in other countries (e.g. like smart glasses). In the case of AI Pin, although the microphone and camera aren’t always on, the camera is still visible and could prompt objections and problems if worn publicly, e.g. issues over consent.

– Other much more powerful and more well-known tech companies and brands such as Apple (where Humane’s founders came from) are already a long way ahead in the wearables market.

– Concerns that, as with smart glasses, the high price tag, and concerns over limited understanding about consumer use cases, could make them most popular with businesses, potentially negatively affecting the scope of the market for them.

– Reported criticisms about the quality of the photos taken with its camera, and the lack of partnerships with social media companies to enable instant uploading of photos to favourite social networks, e.g. Instagram.

What Does This Mean For Your Business?

Humane’s new AI Pin’s styling displays the Apple origins of the company’s founders, which may have some positive rub-off value, and the AI Pin can rightly claim to be a new kind of wearable. It clearly has the considerable backing of investors and was developed through collaborations with Microsoft and OpenAI, both of which suggest and inspire confidence in its ground-breaking potential.

The AI Pin’s projected touchscreen, AI incorporation, multiple ways to operate it, and its multiple functions and potential uses also make it a promising and different product and alternative to smart glasses and other wearables. That said, Humane is up against some tough competition in the wearables market from major tech competitors that also have their own considerable AI investment and products and are already leading the wearables market. The relatively high price coupled with perhaps understandable concerns that people may not like the idea of appearing to be filmed by what looks like a bodycam (without their consent), concerns whether the impressive projected keyboard idea is enough of a draw for anyone other than certain businesses and tech early adopters, and many examples of failed wearables suggest that it remains to be seen how much long-term interest there will be in the AI Pin.

Tech News : New Sub-60cm GPS Accuracy

US Startup Zephyr’s claim that it has solved smartphone GPS positioning problems through a network and software-based solution with sub-60cm accuracy has attracted $3.5 million seed funding.

The Issue 

Even though consumers have been putting growing demands on GPS through their increasing use of mobile devices and wearables, and many more businesses and services have become more reliant on it, GPS hasn’t had any major updates for more than 20 years, meaning that it is prone to errors, inaccuracy, and can sometimes be unreliable.

GPS accuracy on phones has traditionally suffered from various issues which affect the precision of location data. For example, problems like signal blockage from buildings, natural landscape features, or indoor and underground settings can prevent GPS signals from reaching a phone effectively. One key issue highlighted by Zephyr is “multi-path errors,” where a signal from a GPS satellite reaches a receiver more than once, caused by signals bouncing off buildings or other large objects, thereby confusing smartphones with a single antenna.

Also, atmospheric conditions and satellite geometry can play a role as signals can be distorted by the atmosphere, and if satellites are poorly positioned relative to each other, accuracy drops.

Phones can also face hardware limitations, e.g. the quality of the GPS receiver and the processing software can introduce errors. Assisted GPS, which uses network data to enhance location locking, can experience problems if network information is imprecise or outdated and electromagnetic interference from other devices can affect signal clarity.

The integration of additional satellite systems such as GLONASS, Galileo, and Beidou with traditional GPS, along with software improvements, have helped the everyday location accuracy of modern smartphones in recent times, nevertheless it’s often still not accurate enough for users.

The Implications 

Inaccurate GPS on phones can be frustrating for users by causing navigation problems, leading to lost time and potential safety concerns when driving or walking. It can also disrupt location-based services such as ridesharing, food delivery, or (more seriously) emergency assistance, where precise location information is crucial.

For those relying on GPS for fitness activities, inaccuracies can spoil exercise tracking and goals. Also, inaccurate GPS can affect social experiences by misplacing geotags on social media and leading to mistakes in personal and professional mapping efforts. While generally reliable, the limitations of phone GPS can, therefore, cause inconveniences in daily life.

Zephr’s CEO Sean Gorman summarises the problems that poor GPS accuracy can cause, saying: “GPS is an essential technology for so many services we now rely on, and yet it is plagued by inaccuracy. This poses many challenges for businesses and consumers, and it will hamper the growth of developing technologies like augmented reality and autonomy.”  

Mr Gorman points out the benefits of a solution that can improve accuracy, saying: “Improved accuracy in GPS can translate into millions of dollars in economic benefit, but for us, it’s about more than just money. A more accurate GPS system can also improve daily routines and personal safety, from preventing navigational errors to creating safer collision-avoidance systems in vehicles and enabling more advanced search-and-rescue efforts.” 

Zephr’s Solution 

Colorado-based Zephr claims that its network-based solution to GPS inaccuracy has achieved sub-60cm GPS accuracy in field trials (a level of accuracy typically not seen in consumer GPS solutions) using nothing more than existing satellites and mobile devices networked together to share correction data. The company says its “breakthrough” networked GPS solution enhances accuracy by 5X-10X (<1m) for mobile devices and wearables.

Zephr also claims that its solution (which is purely software-based and doesn’t require hardware changes to a device or a new chipset or firmware) will be able to increase accuracy in dense urban environments, thereby solving problems caused by building-bounce and blocked line-of-sight.

How? 

In short, Zephr’s system creates a multi-receiver system, i.e. it turns users’ mobile devices into base stations which generate error corrections. Interconnected GNSS (global navigation satellite system) measurements across multiple devices thereby enables Zephr’s system to not only eliminate common errors and inaccuracies, but also to bring a stable and reliable signal with less risk of interference.

The Benefits

The benefits of this software/network-based solution are:

– It’s fast and easy – billions of existing mobile devices can easily upgrade their GPS accuracy directly out of the box, with no need for hardware solutions.

– Easy integration – as a standalone SDK product it will allow any mobile app to easily upgrade GPS accuracy by embedding the feature.

– It’s cheap – it uses existing satellites and software.

– Economic and human value – it could create cost savings, create opportunities in many industries, and unlock new markets in new/emerging ones, e.g. navigation, delivery/logistics, rideshare, agriculture, advertising, search and rescue services, location-based apps, collision avoidance systems, autonomous vehicles (robot/drone delivery systems), augmented reality, location-based gaming, and smart cities.

– It retains privacy – Zephyr says: “User information is always minimised, anonymised, short-lived, never sold or transferred, and protected from third-party access.” 

Funding 

The simplicity and accuracy of the solution (plus its many possibilities) have meant that Zephr has been able to attract $3.5 million of funding in a seed round led by Space Capital and First Spark Ventures. It’s been reported that this significant amount of funding will help support Zephr’s GTM strategy as it goes for rapid growth over the next year.

What Does This Mean For Your Business? 

Zephyr’s GPS accuracy solution could represent a significant milestone for businesses across a broad spectrum of industries. With the claim of solving GPS inaccuracies using software, Zephyr’s technology promises to deliver sub-60cm location precision, a game-changer for any business reliant on geolocation data. This could mean enhanced reliability and fewer errors for logistics and delivery services, ensuring packages reach their destinations more efficiently, and with greater customer satisfaction. For the rideshare and transport sectors, improved accuracy will lead to quicker, more reliable pickups and drop-offs, optimising route planning and saving on fuel and time – in short, service improvements and cost substantial savings.

Emerging markets and technologies also stand to gain substantially from Zephyr’s innovation. For example, agricultural businesses can employ more precise GPS for planting, harvesting, and monitoring equipment, which can lead to better resource management and yield prediction. In advertising, location-based marketing could become more targeted and effective, with the potential to engage consumers based on precise location data.

For vital services like search and rescue, the benefits are potentially lifesaving, with the ability to pinpoint locations swiftly and accurately (when every second counts). Autonomous vehicles, including drones and robots for delivery systems could also benefit by being able to navigate more safely and efficiently, reducing the risk of accidents and enabling them to operate in more complex environments. This could help advance this whole new field, e.g. Amazon’s robots and its new delivery drones. The augmented reality and gaming industries could also see an uptick in immersion and gameplay possibilities, as real-world accuracy becomes a stable foundation for virtual experiences, thereby helping to create new products and opportunities and generate more revenue.

There may also be an important knock-on effect of this precision for smart city initiatives. For example, urban planning, infrastructure management, and public safety could all be revolutionised with accurate, reliable geolocation data at their core. The implications for the Internet of Things (IoT) are also vast, with the potential for devices to communicate and operate with a new level of location intelligence.

Zephyr’s commitment to privacy is also likely to be promising for businesses using the technology and for more privacy-conscious consumers.

Zephyr’s fix and what essentially represents the first big (and necessary) change to a GPS system in 20+ years that’s been increasingly in demand could see widespread integration into countless applications. This could inject efficiency and accuracy into current services while catalysing the development of new ones. As a result, businesses that adapt quickly to this technology could see significant ROI, not only through direct economic benefits but also via enhanced customer trust and brand reputation. The $3.5 million in seed funding reflects investor confidence in Zephyr’s solution, suggesting a ripe market ready for businesses harnessing the power of improved GPS technology.